WISE WORDS -- A VARIETY OF ARTICLES ABOUT ADVERTISING SLOGANS

ABOUT WISE WORDS

Wise Words is a growing collection of contributed articles, by an impressive assortment of experts, gurus and ad biggies, that are germane to our subject.

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Wise Words Archive - Click on title to go there.

Title
Author
Company
Source

1

Tag Lines as a Marketing Tool

Elizabeth J. Goodgold

The Nuancing Group

New Product News

2

The Endline: Important Tool
Or Hackneyed Device?

Brian Donaghey and
Steve Wateridge

The Research Business International

Admap

3

34 Ways to Write a Slogan.

Alan Sharpe

Alan Sharpe Copywriting

Marketing
(Canada)

4

Positioning Before Branding
What Every CEO should understand

Michael Smock and Rod Watkins

Darwin's Crucible

Darwin's Crucible White Paper Series

5

What a Little Endline Can Do
A Sara Lee Case History

John Crowther

Banks Hoggins O'Shea/FCB

Admap

6

Registering Slogans As
Trade Marks

Anon

The Institute of Trade Mark Attorneys

Direct

7
What's My Line?
Brett Shevack
Partners & Shevack/Wolf Shevack Inc.
Direct
8
Sprechen Sie Deutsch?
Not In Too Many German Ads!
Jack Willhoft

 

Jack Willhoft
Direct
9
How to Protect Your Slogan

Malice in Dallas

Timothy R V Foster
AdSlogans.com
Direct
10

Names That Cannot Be
Trademarked

Anon
Brand Fidelity
Direct
11
The Psychology of the Slogan
Valerie Noble
Valerie Noble
Direct
12
Tips On Taglines
Larry Chase
Web Digest For Marketers
Direct
13
The Spearhead of Branding
Earl Carter
Earl Carter
Direct
14 DELETED DELETED DELETED DELETED
15 The Advertising Slogans of The Billion Dollar Club Suzanne Bidlake Suzanne Bidlake ACNielsen
16 Creating An Impact
Developing An Ad That Packs A Punch
Dennis Altman Dennis Altman U of KY School of Journalism & Telecommunications
17 How To Write A
College Slogan
George Felton Columbus Society of Communicating Arts Direct
18 Protecting Slogans Ivan Hoffman, B.A., J.D. Ivan Hoffman, B.A., J.D. Direct
19 The end of the
end line
Harriett Green Campaign Campaign
20 Creating effective names and taglines that will attract new business Robert Middleton Action Plan Marketing Action Plan Marketing
21 Advertising Slogans And Distinctiveness: Nestlé vs Mars UK Charles Swan The Simkins Partnership The Simkins Partnership

 

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