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CHIEF SLOGANMAVEN




Timothy R V Foster

Founder &
Chief SloganMaven
of Adslogans.com

1938-2005




RELATED LINKS

Sample BizCheck Report

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Check a brand's positioning: PosCheck
Check concept or term usage: TermCheck
Check whether a line has been used before: LineCheck
Manage the development of a slogan: TotalCheck

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OUR CREDENTIALS - PART 3 OF 3

About the Database

ADSlogans.com, formerly ADSlogans Unlimited and before that, The Slogo Register, has built a database of many thousands of advertising slogans. These have appeared, mostly, in the United Kingdom and the USA, during the last ten-plus years. Thanks to our strategic alliance with Xtreme Information, we have recently expanded our coverage to include slogans that have appeared throughout the English-speaking world.

The records run across all product categories, in all media, and also include many historic lines. The database is not available on-line. Searches are carried out, and customized reports are issued, by AdSlogans.com, to order, to suit the needs of the client.

AdSlogans.com was designed by adman and author Timothy R V Foster as a resource for the advertising industry.

This website has been designed to show how you can benefit the most from our service, and have fun, too.

How It Got Going

Adman and author Timothy R. V. Foster has long had a fascination with advertising slogans. One day he started collecting them and soon built a database that enabled lines to be searched by key words. This was brought to life each week throughout 1991 as a quiz Foster devised, that ran in in Marketing magazine, called Name That Brand.

The quiz ran for over a year, launching on the front-cover. After a few months agencies were wanting to check the database to see if someone else was using a proposed line. Foster realized he was on to something. "I built the database like crazy," he says "checking past award books for famous lines (eg, 'Beanz meanz Heinz', or 'It's what your right arm's for'), searching back issues of publications and reviewing historical commercials. I soon had over 5000 lines and about two search requests a month."

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