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TO SLOGANALYSIS SCORE SHEET |
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| BENCHMARK |
Agree | Neutral | Disagree | ||
| 1. It's memorable |
+5 | 0 | -5 | ||
| 2. It recalls the brand name |
+5 | 0 | -5 | ||
| 3. It includes a key benefit |
+5 | 0 | -5 | ||
| 4. It differentiates the brand |
+5 | 0 | -5 | ||
| 5. It reflects the brand personality |
+5 | 0 | -5 | ||
| 6. It's believable |
+5 | 0 | -5 | ||
| 7. It's strategic |
+5 | 0 | -5 | ||
| 8. It's competitive |
+5 | 0 | -5 | ||
| 9. It's original |
+5 | 0 | -5 | ||
| 10. It's not in current use by others | +5 | 0 | -5 | ||
| Final score (= 50 + total
agree |
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