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Slogan:

Circle your opinion/score for each benchmark
(Evaluate each benchmark below for the above line):

BENCHMARK

Agree Neutral Disagree

1. It's memorable

+5 0 -5

2. It recalls the brand name

+5 0 -5

3. It includes a key benefit

+5 0 -5

4. It differentiates the brand

+5 0 -5

5. It reflects the brand personality

+5 0 -5

6. It's believable

+5 0 -5

7. It's strategic

+5 0 -5

8. It's competitive

+5 0 -5

9. It's original

+5 0 -5
10. It's not in current use by others +5 0 -5

Final score (= 50 + total agree
- total disagree)

 

 

 

Scoring Method

To obtain your score, start with 50. For each Benchmark add 5 points per 'Agree' and deduct 5 points per 'Disagree'. For any 'Neutral' vote, the score is zero points. Complete all 10 benchmarks, do the above calculation and you will have your percentage score.

© 2004 Timothy R V Foster
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