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PLEASE READ 'HELP' FOR INSTRUCTIONS ON HOW TO USE.

  Benchmark Agree Neutral Disagree

1.

 It's memorable

2.

 It recalls the brand name

3.

 It includes a key benefit

4.

 It differentiates the brand

5.

 It reflects the brand personality

6.

 It's believable

7.

 It's strategic

8.

 It's competitive

9.

  It's original

10.

 It's not in current use by others
For clarification and examples of specific benchmarks, click relevant text above.
See HELP.

SLOGANALYSIS® SCORE:
 

For a hard copy of your score sheet, showing your opinions, select PRINT from you browser's FILE menu and select 'Shrink pages to fit'.

For a blank hard copy to use in brainstorming sessions, click here.

For sample Sloganalysis ® scores of good and bad lines, click here.


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