Using Sloganalysis® to measure a slogan's
You want your slogan to work well for you. But
how can you tell if a slogan is good enough? You either like it
or you don't. But what else? What if you have four suggested
lines to choose from - all of them seemingly good?
There are certain key considerations that can
affect a slogan's effectiveness. That's why we developed a tool
to evaluate a line quickly, based on our article The
Art & Science of the Advertising Slogan.
What it's for
Sloganalysis® is not intended as a
device to make the definitive decision. Rather, think
of it as an ingredient in the mix of resources you
use to perfect a line - like a dictionary or thesaurus.
It will help you understand the relative strengths
and weaknesses of a line or group of lines, or you
can use it as a checklist. In fact we've provided
a printer-friendly version
of the score sheet to use in brainstorming sessions.
Ready to try it out? Click here