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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




Slogan of the Year 2012
 
Panel of Judges
 
 
Pauline Amphlett
Principal, Intellectual Property and Naming, Brand Guardians
 
 
Julie Anne Bailie
Executive Creative Director, LyleBailie International
 
 
Barry Cox
Chief Executive, The History of Advertising Trust
 
 
Helen Edwards
Owner at Passionbrand
PPA Business Columnist of the Year
Weekly columnist, Marketing Magazine
 
 
Richard Foster
Freelance Copywriter
former Senior Writer and Board Director Abbott Mead Vickers BBDO
 
 
Katherine Jones
Head of Research, AdSlogans
 
 
Mike Longhurst
Senior Vice President, Business Development, McCann Worldgroup
 
 
John Morrish
Freelance Writer & Editor
Weekly Columnist, "Slogan Doctor" for Management Today
 
 
Ian Pearman
Chief Executive
AMV BBDO
 
 
Dean Turney
Freelance Copywriter
Creative Partner at Wild Colonial Boys
 

Larry Viner
Founder, The Advertising Archives


 
 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
 
 
 

 
 
 
 
 
 





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