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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




Slogans of the 90s

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

SLOGAN
BRAND PRODUCT   MEDIA
YEAR LOCATION
A great fibre provider.
Kellogg's All Bran
cereal
P
1990
UK
All that glitters is not gold.
Blackthorn Gold
cider
T
1997
UK
Bad news for tooth fairies.
Listerine
mouth wash

1998
UK
Beecham's brings you back.
Beecham's
cold remedy
T
1997
UK
Beyond fruit.
Rowntree's Fruit Pastilles
sweets
T
1997
UK
Bless my Hartley's, that's fruity.
Hartley's
jams
T
1998
UK
Cars with flair.
Renault
cars
T
1994
UK
Cheese to die for.
Madewell
cheese
T P
1999
UK
Confidently Kotex.
Kotex
sanitary towels
T
1994
UK
Do it before you chew it.
Chewits
sweets
T
1996
UK
Every sip blended to a T.
Tetley
tea
T
1994
UK
Everything we do is driven by you.
Ford
cars
T
1991
UK
Everything you want from a store, and a little bit more.
Safeway
supermarket
T P
1996
UK
Feel salon beautiful every day.
Helene Curtis
haircare
T
1992
UK
Fit a tyre you can trust.
Goodyear
tyres
T
1997
UK
For the life you don't yet know.
Allied Dunbar
insurance
T
1997
UK
For true romantics.
Babycham
sparkling wine
T
1991
UK
Get busy with the fizzy.
Soda Stream
carbonated drinks
T
1993
UK
Get it on.
Heinz
ketchup
T
1993
UK
How will you eat yours?
Cadbury's Creme Egg
chocolate egg
T
1997
UK
If it's not Bird's, you're a custard short of a pudding.
Bird's Custard
custard
T
1996
UK
In a class of its own.
Laker Airways 
airlines
T
1997
UK
It's time to expect more from a car.
Nissan
cars
T
1993
USA
Just what you need. And nothing you don't.
Lada
cars
P
1993
UK
Keep hunger locked up 'til lunch.
Shreddies
cereal
T
1999
UK
Lager born of genius.
Enigma
beer
T
1995
UK
Life is hard. Don't go soft.
Samsonite
suitcases
T
1994
USA
Made in Medomsley Road, Consett.
Phileas Fogg
snack foods
P
1992
UK
Maybe, just maybe.
National Lottery
lottery
T
1998
UK
More than just a bank.
NatWest Bank
bank
P T O
1996
UK
Nice people to do business with.
Currie Motors
car dealer
P O R
1991
UK
No ordinary battery looks like it or last like it.
Duracell
batteries
T
1993
UK
Nothing else quite hits the mark.
Strongbow
cider
T
1991
UK
Nothing's as crammed as a Toffee Crisp.
Toffee Crisp
chocolate bar
T
1991
UK
Pop start your day.
Kellogg's Pop Tarts
snacks, tarts
T
1994
UK
Pukka people pick a pot of Patak's.
Patak's
cooking sauces
T
1996
UK
Quite simply, it's dimply.
Kitten Soft
toilet tissue
T
1997
UK
Reach for the sword.
Dettox
surface cleaner
T
1997
UK
Rely on the tiger.
Exxon
fuels
T
1992
USA
See you in Courts.
Courts
furniture retailer
T
1991
UK
Small ones are more juicy.
Outspan
fruits, oranges
T
1991
UK
Smile. It's Tate & Lyle.
Tate & Lyle
sugar
T
1997
UK
So Farley's so good.
Farley's
baby foods
P
1992
UK
Switch on the future.
Hoover
vacuum cleaner
T
1997
UK
Taste. Not waist.
Weight Watchers
frozen foods
O
1991
UK
That'll be the Daewoo.
Daewoo
cars
T
1995
UK
The authentic western jeans.
Wrangler
jeans
T
1995
UK
The card that puts you in charge.
American Express
credit cards
T
1993
UK
The cost of calling keeps on falling.
BT
telecoms
T
1997
UK
The difference is Debenhams.
Debenhams
department store
T P R
1997
UK
The flavour of a Quaver is never known to waver.
Quavers
crisps
P
1994
UK
The gentle giant.
Sensodyne
mouth wash
T
1997
UK
The international symbol for yes.
Diners Club
credit card
T
1991
USA
The juice is loose.
Starburst
sweets
T
1997
USA
The Mirror. Tells it like it is.
Daily Mirror
newspaper
T
1997
UK
           





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