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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




Slogans of the 80s

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

SLOGAN
BRAND PRODUCT   MEDIA
YEAR LOCATION
A blending of art and machine.
Jaguar
cars
T
1989
USA
A home's not home without Homewheat!
McVities Homewheat
biscuits
T
1986
UK
A pint of magic.
John Smith's
beer
T
1984
UK
Aids. Don't die of ignorance.
Health Education Authority
healthcare campaign
T
1987
UK
Big pickle crunch in every bite.
Vlasic
pickles
T
1989
USA
Born to be loved.
Cabbage Patch Dolls
toys, dolls
T
1986
UK
Chew for victory.
Chewits
sweets
T
1987
UK
Clean fun. Clean kids. Clean bath.
Matey
bubble bath
T
1985
UK
Colour TV that answers you back.
Pye
televisions
T
1981
UK
Come on over.
Wimpey
fast food restaurant
T
1984
UK
Cup hands here comes Cadbury's.
Cadbury's Chocolate Drink
hot chocolate drink
T
1986
UK
Doing what we do best.
American Airlines
airlines
P T
1986
USA
Fly the friendly skies.
United Airlines
airlines
T
1985
USA
Follow the bear.
Hofmeister
beer
P
1985
UK
For women who choose to please themselves.
Camay
soap bar
T
1980
UK
Get the most from your post.
Royal Mail
postal service
T
1980
UK
Give it the Cookeen lift.
Cookeen
baking margarine
T
1983
UK
Hands up if you use Right Guard.
Right Guard
deodorant
T
1987
UK
Have you rumbled it?
Rumbelows
electrical retailer
T
1988
UK
I'd love a Babycham.
Babycham
sparkling wine
T
1986
UK
It's a lot less bovver than a Hover.
Qualcast Concorde
lawnmower
P
1981
UK
Kids will eat it till the cows come home.
Kraft Dairylea
cheese
T
1984
UK
Machines with legs.
Indesit Omeag
washing machine
T
1986
UK
No buts, it's got to be butter.
Milk Marketing Board
butter
T
1980
UK
Once driven, forever smitten.
Vauxhall
cars
T
1989
UK
One instinctively knows when something is right.
Croft Original
sherry
P
1985
UK
One slice is never enough.
Vienetta
ice cream
T
1980
UK
Paul Masson will sell no wine before its time.
Paul Masson
wine
P
1980
USA
Renault build a better car.
Renault
cars
T
1984
UK
Say it with Roses.
Roses
boxed chocolates
T
1982
UK
Science for womankind.
Creda
kitchen appliances
P
1985
UK
Scream for cream.
Fresh Dairy Cream
cream
T
1988
UK
So simple anyone can use it.
Olympus Trip
camera
T
1988
UK
Strong enough for a man but made for a woman.
Secret
deodorant
T
1987
USA
Tastes so good you won't believe it.
Krona
margarine
T
1988
UK
Tell Sid.
British Gas
gas shares
T
1986
UK
Tested by dummies, driven by the intelligent.
Volvo
cars
T
1987
UK
This is the age of the train.
British Rail
railways
T
1983
UK
Try the D treatment.
Brooke Bond D
tea
T
1983
UK
Tunes help you breathe more easily.
Tunes
medicated sweets
T
1981
UK
We all adore a Kia-Ora.
Kia-Ora
soft drinks
T
1983
UK
We fit America.
Fruit of the Loom
underwear
P
1989
USA
We never forget you have a choice.
British Caledonian
airlines
P
1989
UK
We polish your holiday until it shines.
Horizon
tour operator
T
1980
UK
We've got it good.
Kmart
department store
T
1984
USA
What's your favourite favourite?
Quality Street
boxed chocolates
T
1987
UK
When you mix with Cinzano you mix with the best.
Cinzano
spirits
P
1984
USA
You only get an 'oooh' with Typhoo
Typhoo
tea
T
1986
UK
You're a Skolar.
Skol
lager
T
1980
UK
You're better off talking to Barlcays.
Barclays
bank
T
1988
UK
You've got to admire their sauce.
HP Sauce
bottled sauces
T
1980
UK
Your caring sharing Co-Op.
Co-Op
supermarket
P
1989
UK
Your two legged friends. Wrangler
jeans
P
1980
UK
           





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