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SLOGAN KNOW-HOW

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Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




Slogans of the 70s

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

SLOGAN
BRAND PRODUCT   MEDIA
YEAR LOCATION
A drink's too wet without one.
Rich Tea
biscuits
T 1978
UK
A drop of the soft stuff.
Bailey's
liqueur
T
1979
UK
A finger of fudge is just enough to give your kids a treat.
Cadbury's Fudge
chocolate bar
T
1978
UK
Ajax has the power.
Ajax
cleaning products

1976 UK
America's storyteller.
Kodak
cameras
P
1979
USA
Anything else just isn't tennis.
Robinson's Barley Water
soft drinks
T
1979
UK
Because you're still someone's baby.
Johnson's Baby
baby powder
T
1977
UK
Bet you can't eat just one.
Crawford's Cheddars
savoury crackers
T
1976
UK
Bigger than the average soup.
Heinz Big Soup
soup
T
1977
UK
Building houses to make homes in.
Barratt Homes
house builders
T
1976
UK
Clunk Click every trip.
COI
road safety campaign
T
1976
UK
Comes up peanuts slice after slice.
Marathon
chocolate bar
T
1976
UK
Cookability ... that's the beauty of gas.
British Gas
gas
T
1978
UK
Cross over to a better figure.
Playtex, Cross Your Heart
bras
T
1976
UK
Denim. For men who don't have to try too hard.
Denim
aftershave
T
1979
UK
Every bubble's passed its fizzical!
Corona
soft drinks
T
1976
UK
Few things in life work as well as a Volkswagen.
Volkswagen
cars
P
1973
USA
Flash brings the sunshine in.
Flash
cleaning products
T
1972
UK
Flick your Bic!
Bic
lighters
T
1972
USA
For a lot more than lunch.
Franko-American
spaghetti sauce
P
1978
USA
For grown up people who'd rather not grow anymore.
Kellogg's Special K
cereal
T
1977
UK
For people who love chips but hate cooking.
Tefal
deep fat fryer
T
1978
UK
For the girl who knows.
R&K Originals 
womenswear
P
1970
USA
Full of Eastern promise.
Fry's Turkish Delight
chocolate bar
T
1976
UK
Get your whites right.
Persil
laundry detergent
T
1978
UK
Getting busy with fizzy.
SodaStream
soft drinks maker
T
1976
UK
Give potatoes a day off.
Kellogg's Super Noodles
flavoured noodles
T
1979
UK
Goes a long, long way.
Andrex
toilet paper
T 1972
UK
Harp puts out the fire.
Harp
lager
T
1978
UK
Have a Pepsi day.
Pepsi
soft drinks
P
1975
USA
Helps a good mum become a super mum.
Stork
baking margarine
T
1976
UK
Home loving paint.
Crown
household paint
T
1979
UK
I never knew it had so much in it.
TV Times
magazines, TV
T
1972
UK
Ideas in action.
ICI
industrial corporate
T
1974
UK
If it doesn't have holes, it isn't a JCloth.
JCloth
cleaning products
T
1976
UK
If unique is what you seek.
Colt 45
beer
P
1974
USA
Is it live or is it Memorex?
Memorex
recordable media
T
1978
UK
Is she or isn't she?
Harmony
hairspray
T
1978 UK
It's an unexpected pleasure.
Michelob
beer
P
1976
USA
It's frothy man.
Cresta
soft drinks
T
1977
UK
Just add children.
Fisher Price
toys/games
T
1977
UK
Just slightly ahead of our time.
Panasonic
consumer electronics
P
1976
USA
Kent smokes ... and that's where it's at.
Kent
cigarettes
P
1970
USA
Kiss your frogs goodbye.
Hacks
medicated sweets
T
1978
UK
Labour isn't working.
The Conservative Party
political campaign
O
1978
UK
Leaves you breathless.
Smirnoff
vodka
P
1972
USA
Lets you laugh at the weather.
London Fog
trench coat
P
1972
USA
Made in Scotland from girders.
Irn-Bru
soft drinks
T
1979
UK
Make someone happy with a phone call.
BT British Telecom
telecoms
T
1977
UK
Murray Mints. Too good to hurry mints.
Murray Mints
sweets, mints
T
1976
UK
Naughty but nice.
Fresh Cream Cakes
cream cakes
T
1978
UK
One of the salad wonders of the world.
Kraft
salad dressing
P
1978
USA
People like Polo.
Polo
sweets, mints
T
1978
UK
Positively scruncherous.
Smiths, Quavers
crisps
T
1974
UK
           





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