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SLOGAN KNOW-HOW

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Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




Slogans of the 60s

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

SLOGAN
BRAND PRODUCT   MEDIA
YEAR LOCATION
An inch of Pinch, please.
Pinch whisky
P
1968
USA
Be sure with Pure.
Pure Oil
oil
P 1968 USA
Blast of with Sugar Jets.
Sugar Jets
cereal
T
1963
USA
Bonz are better than bones.
Bonz
dog food
T
1966 USA
Both taste scrumdiddlyumptious.
KoolAid
powdered soft drink mix
T
1960
USA
Brylcreem makes the most of a man.
Brylcreem
hair styling cream
T 1965 UK
Buy nothing until you buy Vogue.
Vogue
magazines, fashion
P 1960 UK
Come to where the flavour is. Come to Marlboro Country.  Marlboro  cigarettes T 1964
USA
Did you Maclean your teeth today?
Macleans
toothpaste
P
1965
UK
Don't be a pale face.
Coppertone
suntan lotion
P
1967
USA
Easy peasy lemon Sqezy.
Sqezy
washing liquid
P
1965
UK
For when the gang gets together.
Cracker Jack
popcorn
T
1963
USA
Fore brings out the best in a man.
Fore
aftershave
T
1969
UK
Get away in a Triumph Herald.
Triumph Herald
cars
C
1960
UK
Give her a Hoover and you give her the best.
Hoover
vacuum cleaners
P
1965
USA
Go Greyhound, and leave the driving to us!
Greyhound
bus lines
T
1966
USA
Go well, go Shell.
Shell Oil
petrol
T
1962 UK
Grows more beautiful with use.
Wallace Silversmiths
silverware
P
1968
USA
Heinz. 57 times better.
Heinz
baked beans
T
1964
UK
Help him to get out and about again with Lucozade.
Lucozade
energy drink
T
1965
UK
Hey Mabel, Black Label!
Black Label
beer
T
1962
USA
In the Inch War, Ryvita helps you win.
Ryvita
crispbread
T
1968
UK
It's the sun that makes it Sunblest.
Sunblest
bread
T
1965
UK
It's ugly, but it gets you there.
Volkswagen
cars
T
1969
USA
Just smooth, very smooth.
Johnnie Walker
whisky
P
1968
USA
Look for the golden arches.
McDonald's
fast food restaurant
P
1960
USA
Look in at the local.
Pubs
pubs (generic)
T
1965
UK
Mix with Cinzano and you mix with the best.
Cinzano 
spirits
P
1964
USA
Nobody's second class on Southern.
Southern Airways
airline
T
1968
USA
Now that hands that do dishes can feel as soft as your face with mild green Fairy Liquid.
Fairy Liquid
dish detergent
T
1967
UK
Often imitated. Never duplicated.
Davis
tennis rackets
P
1967
USA
Promise her anything, but give her Arpège.
Lanvin, Arpège
female fragrance
T
1968
USA
Say Seagram's and be sure.
Seagram's
whisky
P
1967
USA
Schhh ... tonic water by you-know-who.
Schweppes
tonic water
T
1967
UK
See the pounds go with Sego.
Sego
slimming drink
T
1961
USA
Sixpence worth of heaven.
Cadbury's Flake
chocolate bar
T
1969
UK
Sleep sweeter, Bournvita.
Bournvita
beverages
T
1966
UK
Some cars fake it. These make it.
Chevrolet
cars
P
1968
USA
So good to grow up with.
Heinz
baked beans
T
1963
UK
Takes the guessing out of dressing.
Wembley Ties
menswear
P
1968
USA
Talk it over with the man from Prudential. He lives nearby.
Prudential
life insurance
T
1965
UK
The effect is shattering.
Smirnoff
vodka
P
1966
USA
The happiest people you meet in the morning get their sunshine out of a box. And the box is Kellogg's.
Kellogg's Corn Flakes
cereal
T
1965
UK
The Milky Bars are on me.
Milky Bar
chocolate bar
T
1962
UK
The nation's innkeeper.
Holiday Inn
hotels
P
1967
USA
The tea you can really taste.
PG Tips
tea
P T
1965
UK
The too good to hurry mint.
Murray Mints
sweets, mints
T
1965
UK
The world agrees on 'Gilbey's please'.
Gilbey's
gin
P
1960
USA
Think of it as meaty butter.
Hamspread
meat paste
P
1968
USA
Up, up and away with TWA.
TWA
airline
T R
1967
USA
We're number one.
Hertz
car rental
T
1960
USA
Winston tastes good, like a cigarette should.
Winston
cigarettes
T
1968
USA
You can taste the trouble they take.
Findus
fish fingers
T
1969
UK
You're never alone with a Strand.
Strand
cigarettes
T
1960
UK
           





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