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SLOGAN KNOW-HOW

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Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

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Slogans of the 50s

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

SLOGAN
BRAND PRODUCT   MEDIA
YEAR LOCATION
A name on the door means a Bigelow on the floor.
Bigelow
carpets
P
1956
USA
A sight to gladden the heart of a man!
Glayva
liqueur
P
1957
UK
Adds brightness to whiteness.
Omo
laundry detergent

1958
UK
Be sociable, have a Pepsi.
Pepsi Cola
soft drinks
P T
1959
USA
Bring the continent into your kitchen.
Maggi
soups
P
1957
USA
Candy's dandy - keep it handy.
Candy
sweets
P
1953
USA
Do say du Maurier.
du Maurier
cigarettes
P
1958
USA
Don't forget the fruit gums mum! 
Rowntree's Fruit Gums
sweets
P
1958
UK
Don't say brown, say Hovis.
Hovis
bread
P
1956
UK
Don't say glue, say Yoo-Hoo.
UHU
glue
P
1956
USA
Double your pleasure, double your fun.
Wrigley's Doublemint
chewing gum
T
1959
USA
Easy to use ... easy to own ... that's Argus!
Argus
camera
P
1956
USA
Elegance in action.
Dodge
cars
P
1954
USA
Figure protecting while you're expecting.
Nu-Life
maternitywear
P
1956
USA
For breath sublime - Samovar Vodka truly fine.
Samovar Vodka
vodka
P
1956
USA
I told 'em, Oldham.
Oldham
car battery
P
1958
UK
In the air - it's Convair.
Convair
aircraft
P
1951
USA
It's so big, you've got to grin to get it in.
Wagon Wheels
biscuits
P
1955
UK
It's the knit with the fit where you sit.
Industrial Rayon
underwear
P
1955
USA
Kendals is your store.
Kendals
furniture retailer
P
1957
UK
Let the ride decide.
Packard
cars
P
1955
USA
Loomed to be Heirloomed.
Heirloom bedding
P
1956
USA
Make a date with Rocket 8.
Oldsmobile
cars P
1950
USA
Make friends with Martell.
Martell
brandy
P
1957UK
More people by far use Hertz Rent a Car.
Hertz
car rentals
P
1958
USA
On every street, you'll find this treat.
Old Gold
cigarettes
P
1955
USA
On the legs that are on the go.
Cannon
hosiery
P
1951
USA
Oxo gives a meal man appeal.
Oxo
stock cubes
P
1957
UK
Reflection ... of perfection.
Seagram's 7 Crown
whisky
P
1950
USA
Rest assured. Be insured.
Orth and Krenzke
insurance
P
1956
USA
Small fry love Birds Eye.
Birds Eye
frozen foods
O
1950
USA
So much more than a toy.
Meccano
toy construction kits
P
1959
UK
Someone isn't using Amplex.
Amplex
deodorant
Ot
1955
UK
Sparkling bright and frosty light.
Tech
beer
P
1956
USA
Start your day the Kellogg's way.
Kellogg's CornFlakes
cereal
T
1957
UK
Sunblest. The sign of a good bread.
Sunblest
bread
T
1957
UK
Take tea and see.
Tea Council
tea
P
1952
USA
Tea you can really taste.
PG Tips
tea
T
1956
UK
The candy with the hole.
Life Savers
sweets
P
1953
USA
The key to comfort.
Potterton
boilers
P
1957
UK
The tingling fresh toothpaste for teeth and gums.
Gibbs SR
toothpaste
T
1955
UK
The wonderful lamp.   Osram
light bulbs
P
1957
UK
They'll know you've arrived when you drive up in an Edsel. 
Edsel
cars
p
1957
USA
Top people take The Times.
The Times
newspaper
O
1957
UK
Viceroy gets the votes from happy throats.
Viceroy
cigarettes
P
1953
USA
Westminster socks score with men.
Westminster
socks
P
1950
USA
When only the best will do.
Benson & Hedges
cigarettes
P
1956
UK
When snow says no, Goodyear says Go!
Goodyear
tyres
T
1958
USA
Whoever minds how he dines demands Heinz.
Heinz
salad cream
P
1959
UK
You can put your confidence in General Electric.
General Electric
jet engines
P
1953
USA
You can't have too much.   Prestige   cookware 
P
1957
UK
You get a lot to like.
Marlboro
cigarettes
T
1957
USA
           





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