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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




Slogans of the 40s

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

SLOGAN
BRAND PRODUCT   MEDIA
YEAR LOCATION
A bear for a wear.
Gillette
tyres
P
1949
USA
A better yield in every field.
York Chemical Co
fertilizer
P
1949
USA
A brace for good taste.
Sears Roebuck
suspenders

1949
USA
A deal with Diel means a good deal.
Diel
watches
P
1949
USA
A Guinness at one is good for one.
Guinness
beer
P
1949 UK
A pip of a chip.
Jay's
potato chips
P
1949
USA
Be wiser. Buy Keiser.
Keiser
shears
P
1949
USA
Better than plaster to withstand disaster.
The Upson Co
building supplies
P
1949
USA
Come rain or fog, there's no shaker clog.
International Salt Co
salt
P
1942
USA
Don't get bit, get Flit.
Flit
insecticide
P
1949
USA
Drinks never taste thin with Gordon's gin.
Gordon's
gin
P
1949
USA
Duz does everything.
Duz
soap powder
P
1949
USA
Easy to use, just shake in your shoes.
Allen's Foot Ease
foot powder
P
1949
USA
Every house needs Westinghouse.
Westinghouse
household appliances
P
1949
USA
Flatters where it matters.
Adola
brassieres
P
1949
USA
Folks who know cheese say Borden's please.
Borden's
cheese
P
1947
USA
For "dream hands", cream your hands
Paquins
hand cream
P
1949
USA
For matching lips and fingertips.
Revlon
cosmetics
P
1949
USA
Get chummy with Rummy.
Rummy
soft drinks
P
1949
USA
If it's Hood, it's good.
Hood
tyres
P
1949
USA
It lox the sox.
Pittsburgh Garters
garters
P
1949
USA
It's better, not bitter.
Carling's Ale
beer
P
1949
USA
It's the brew for me in '43.
William Gratz
beer P
1943
USA
Life is swell when you keep well.
Bran Flakes
cereal
P
1949
USA
Men who know back Osco.
Osco
motor electrics
P
1949
USA
My goodness, such goodness.
Welch
soft drinks
P
1949
USA
Nip it with Sip It.
Sip It
cough medicine
P
1949
USA
Okaze' your plates, Okaze' your breath.
Okaze
denture cleaner
P
1949
USA
Oshkosh, b'gosh.
Oshkosh
work wear
P
1949
USA
Players please.
Players
cigarettes
P
1946
UK
Postman's, the gloves Milady loves.
Postman's
ladies gloves
P
1949
USA
Relax in casual slax.
B F Spencer
clothing
P
1947
USA
Removes the grime in half the time.
The Hanzo Co
soap powder
P
1949
USA
Smoke Omar for aroma.
Omar
cigarettes
P
1949
USA
Splendid blended.
Cadbury's
chocolate
P
1949
UK
The added touch that means so much.
Lea & Perrin's
sauces
P
1949
USA
The beer for good cheer.
Potosi Brewing Co
beer
P
1949
USA
The champagne of ginger ales.
Canada Dry
soft drinks
P
1944
USA
The soap of beautiful women.
Camay
soap bar
P
1949
USA
Transportation for all the nation.
Greyhound
buses
P
1948
USA
Try Spry, here's why.
Spry
cooking oil
P
1949
USA
Wise mothers choose Red Goose Shoes.
Red Goose
shoes
P
1947
USA
Wishbone Wick does the trick.
Wishbone Wick
air freshener
P
1947
USA
Zip in every sip.
Viva Cola
soft drinks
P
1947
USA
           





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