SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




New Slogans

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

SLOGAN
BRAND PRODUCT  MEDIA
YEARLOCATION
All inclusive all exclusive all yours.
ClubMed
tour operator
P
2012UK
Australian's swear by it.
OxKleen
cleaning products range
P
2012
UK
Be Bold.
Blackberry Bold
mobile phones
T
2012
USA
Begin with Ben.
Uncle Ben's
cooking sauces
P
2012
UK
Better it with Benefiber
Benefiber
health supplement
T
2012
USA
Born in Britain.
Gola
sportswear
P
2012
UK
Breakfast at its peak.
Alpen
cereal
T
2012
UK
Brighter mornings with Tropicana.
Tropicana
orange juice
O
2012
UK
Built for the future. Ready now.
Microsoft Private Cloud Solutions
software
P
2012
USA
Change what you mean by clean.
Andrex Washlets
moist toilet tissue
T
2012
UK
Chat to Churchill.
Churchill
insurance range
P T
2012
UK
Clever cats get Felix.
Felix
cat food
P
2012
UK
Command the extreme.
Volvo XC60
carsP
2012
UK USA
Confidence in motion.
Subaru
cars
P
2012
UK USA
Dare to wear red.
Special K
cereal range
P T
2012
UK Ire
Distinctively JP Morgan
JP Morgan
bank, financial services
P
2012
USA
Driven, like you.
Weaver
asset management
P
2012
USA
Energy to start strong.
Gatorade G Series
energy drinks
T
2012
Can
Enough said.
Swift Sport
cars
P
2012
UK
Every emotion, every week.
Take a Break
magazine, women
T
2012
UK
Everything they need. Nothing they don't.
Little Remedies 
children's medication
P
2012
USA
Fancy that.
Ryvita
crispbreads
P T
2012
UK Ire
Faster. Stronger. For longer.
Lucozade Sport
energy drinks
P T O
2012
UK Ire
Feel good cleaning.
Ecover
cleaning products range
P
2012
UK
For your every need.
LateRooms.com
online travel reservations
P T
2012
UK
Fresh thinking.
Kingsmill
bread
T
2012
UK
Get more in.
Mini Countryman
cars
T
2012UK
Go further.
Ford
cars
T P
2012
UK
Gooing for gold.
Creme Eggs
chocolate eggs
T
2012
UK Ire
Great British Curry.
Sharwood's
cooking sauces
T
2012
UK
Great taste. From a leaf. No calories.
Truvia
sweetener
T
2012
UK
Happiness is Butlins.
Butlins
holiday parks
T P
2012
UK
Happiness is calling.
San Diego
regional tourist board
P
2012
USA
Here's the beef.
Wendy's
fast food chain
T P
2012
USA
Innovation that works.
Nissan Commercial
vans, commercial vehicles
P
2012
USA
It's morning somewhere.
Kellogg's Crunchy Nut
cereal
T
2012
UK Ire
Join the Dry Nites Crew.
Huggies Dry Nites
trainer pants
P T
2012
UK
Journalism worth paying for.
The Big Issue
magazine
P
2012
UK
Jump into Ireland.
Tourism Ireland
national tourist board
T
2012
UK
Just for grown ups.
Warner Leisure
hotels
T P
2012
UK
Keep up.
Virgin Media
broadband access
T P O
2012
UK
Knows how to party.
Tostitos
crisps
T P
2012
USA
Leaves nothing undone.
Leatherman
tools, swiss army knife
P
2012
UK
Let's lower cholesterol together.
Benecol
dairy range
T
2012
UK
Let's make it great, Britain.
The Sun
newspaper, olympics
T
2012
UK
Made for original friends.
Stolichnaya
vodka
P
2012
UK
Made of more.
Guinness
beer
P
2012
UK
Made of sport.
Asics
sportswear
T
2012
UK
Make it Amoyzing.
Amoy
chinese food
P
2012
UK
Make it count.
Nike
sportswearP
2012
UK
More innovative.
Morphy Richards
kitchen appliances
P
2012
UK
Mornings made better.
Danepak
bacon
T
2012
UK
Naturally.
Corine de Farme
shower cream
P
2012
UK
Need. Want. Love.
California Closets
furniture retailer
P
2012
USA
New music. It's our big thing. All day every day.
Radio 1
radio station
T
2012
UK
Nothing is too much trouble.
Saga
tour operator
T
2012
UK
Our quest to make banking better starts here.

Virgin Money

banking
P T
2012
UK
Park the cliches. Drive the Kia Sportage
Kia Sportage
cars
P T
2012
UK
Play Weight Watchers.
Weight Watchers
slimming club
P T
2012
UK
Pride in our performance.
Liontrust
investment funds
P
2012
UK
Reflecting the best of British.
Autoglym
car cleaner, polish
P
2012
UK
Stay Light.
Crystal Light
energy drink range
P T
2012
USA
Super grains for super people.
Quaker Oats
cereal range
P T
2012
UK USA
Superstar as standard.
Fiat 500
cars
P T
2012
UK
Talk about strong.
Fisherman's Friend
medicated mints
T
2012
UK
Tap into nature.
Tropicana
fruit juice
T
2012
UK USA
The coffee you love.
Nescafe
instant coffee
T
2012
UK
The critical difference.
Newedge
asset management
P
2012
USA
The home of all inclusive.
First Choice
tour operator
P T
2012
UK
The little bottle with a lot inside.
Danone Actimel
drinking yoghurt
T
2012
UK
The perfect way to get more Dole in your day.
Dole
fruit pots
P T
2012
USA
The new way to new tyres.
Blackcircles.com
online tyre retailer
T
2012
UK
The phone that does it all.
Samsung Galaxy Note
mobile phones
P
2012
UK
The smarter way to trade.
ETX Capital
trading, spread betting
P
2012
UK
The sweet taste of Stevia
Pure Via
sweetener
P
2012
UK
There's more to a Toyota.
Toyota
carsP
2012
UK
Unleash the chaos.
Lynx Attractmale and female body spray
T
2012
UK USA
Unleashes the adventure.
Busy Bone
dog chew
P
2012
USA
We make sure you love it more.
VillaPlus
travel agent
P
2012
UK
What will you do with it?
Nokia N8
camera phone
P
2012
USA
Whatever you invest.
JP Morgan
asset management
P
2012
UK
Whenever you fly.
Cyprus Airways
airlines
P
2012
UK
Win from within.
Gatorade
sports drink
P T
2012
USA
Your hair colour is our only business
Aloxxi
hair colour
P
2012
USA
You're not you when you're hungry.
Snickers
chocolate bar
P T
2012
UK USA





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