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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




New Slogans

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

SLOGAN
BRAND PRODUCT  MEDIA
YEARLOCATION
A whole bowl of good stuff.
Nestle Cereals
cereal range
P T
2014
UK Ire
Always Fresh. Always Tasty.
Greggs
bakery chain
P R
2014
UK
Baking a difference.
Kingsmill
bread
T
2014
UK
Banish the bland.
Enconachilli sauce
T
2014
UK
Be indecisive.
Tassimo
coffee maker
T P O
2014
UK Ire
Be more tea.
Lipton
tea
T
2014
UK USA
Be Real. Be Carefree.
Carefree
sanitary protection
T
2014
AUS NZ
Bet Better.
Ladbrokes Card
online gambling card
T
2014
Australia
Bet with your head.
Racing Post
online gambling
P T R
2014
UK
Bigger than a bank.
Bendigo Bank
bank
T
2014
Australia
Bring the colour.
Very
online fashion retailer
T P
2014
UK
Brings peace to mealtimes.
Richmond
sausages
T
2014
UK
Change tastes good.
Clipper Teas
teas range
T P
2014
UK
Chocolate that demands respect.Pick Up!
chocolate biscuits
T
2014
UK USA
Delicious goodness.
Ribena Plus
soft drinks
P
2014
UK
Delicious however you say it.
Chipotle
fast food chain
P O
2014
UK
Do your thing.
Philadelphia
cream cheese
P T
2014
Australia
Drive Smarter.
Nissan Note
cars
P
2014
UK
Eat Positive.
Kashi
cereal range
T P
2014
USA
Everyone wins at Aldi.
Aldi
supermarket
T
2014
Australia
Extra-ordinarily tasty.
Walkers SunBites
corn snacks
T
2014
UK
Feed the man.
Ginsters
savoury pastries
T P
2014
UK
Feel loved again.
Ovo
energy company
T P
2014
UK
Food to feel good about.
Kerry LowLow
spreads
T
2014
UK Ire
For Serious Milk Lovers
Cravendale
milk
T P
2014
UK
Fuel in a bottle.
Weetabix
breakfast drink
T
2014
UK
Get Ready.
Adidas
male deodorant
T P
2014
UK
Get some cup therapy.
Nestle Butterfinger
chocolate bar
T
2014
USA
Get your share.
McCoy's Ultimate
crisps
T
2014
UK
Get Watching.
Netflix
online film rental
T
2014
UK
Grab life by the mug.
Nescafe Original
coffee
T R
2014
UK
Hair that gets results.
Old Spice
hair products
T
2014
USA
Hand-picked by hand.
Strongbow
cider
T O
2014
Australia
Here for you.
National Careers Service
employment advice
P
2014
UK
How Matters.
Chobani
yoghurt
T P
2014
USA
Imagination drives us.
Mazda
cars
P
2014
Australia
Intensify the everyday.
Seat Leon Cupra
cars
P
2014
UK
In your face flavour.
Arnott's Shapes
crackers
T
2014
Australia
It takes a village.
Flora Proactiv
dairy products range
P
2014
UK
It's a family thing.
Bulla
dairy products range
P
2014
Australia
It's good to be with Friends.
Friends Life
consumer finance
P
2014
UK
Italian for Soup.
LaZuppa
soups
P
2014
Australia
Just good stuff.
Onken
yoghurt cereal pots
P
2014
UK
Life feels better when you have a plan.
Scottish Widows
financial services
T P
2014
UK
Live Head First.
Head & Shoulders
shampoo
P
2014
UK
Live smooth.
Cobra
beer
T P
2014
UK
Local banking for Britain.
TSB
bankT P
2014
UK
Low fares. Made simple.
Ryanair
airline
T P O
2014
UK Pan-Eur
Make Love. Not War.
Axe Peace
male toiletries range
T
2014
USA
Marvellous Milk.
Cravendale
milk
T
2014
UK
Meals that say it all.
Colman's
cooking sauces
T
2014
UK
Milk Life
MilkPEP
fresh milk
T P
2014
USA
Muddle No More.
Zyrtec
allergy medication
T P
2014
USA
Our priority is you.
Lloyds Pharmacy
chemist
P
2014
UK
People Powered Pizza.
Domino's Pizza
pizza delivery
DV
2014
Australia
Pure Gold.
Foster's Gold
beer
P
2014
UK
Rise & Shine.
Nutella
chocolate spread
P T
2014
Australia
Rise as One.
Budweiser
beer, sponsor
T
2014
UK
See It Through.
CGU
insurance
T
2014
Australia
Simple. Personal. Fair. What a bank should be.
Santander
bankT P
2014
UK
Sweeet.
McVities
biscuits range
T P
2014
UK
That's Jus how i Rol
Jus-Rol
ready-made pastry
T
2014
UK
The best is within.
EAS
sports nutrition
P
2014
USA
The Food of Life.
Birds Eye
frozen foods range
T
2014
UK
The perfect touch.
Scotties
tissues
P
2014
Can
The way of Wagamama.
Wagamama
restaurant chain
P
2014
UK
The Wonderful Everyday.
Ikea
furniture retailer
T P
2014
UK
Time for you.
P&O
ferries
T P
2014
UK
Totally Beachin' Holidays.
On The Beach
travel arrangers
T
2014
UK
Trust the power within.
Duracell
batteries
T
2014
USA
Unleash Flavour.
Schwartz Flavour Shots
herbs and spices
T2014
UK
Vision. Taken Seriously.
Vision Express
opticians
T P
2014
UK
Watch On.
Sky Go
TV channel
T P
2014
NZ
We'll take care of it.
Homeserve
boiler repairs
P
2014
UK
Welcome to St Ives.
St Ives
skincare products
P
2014
USA
What are you breathing?
Hall's
cough sweets
T
2014
USA
Where there's a Wilko, there's a way.
Wilkomulti-product retailerT P
2014
UK
Winning Happens.
Powerball
lottery
T
2014
NZ
Your best beautiful.
Olay
skincare products
P
2014
USA Can
Your Fortune Awaits.
Miller Fortune
beer
T P
2014
USA
Your life is a story. Change it with Dulux.
Dulux
paint
T
2014
UK





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