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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




New Slogans

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

SLOGAN
BRAND PRODUCT  MEDIA
YEARLOCATION
Be your way.
Burger King
fast food retailer
T
2014
USA
Beauty is Bone Deep.
Citracal
health supplement
P T
2014
USA
Bigger than a bank.
Bendigo Bank
bank
T
2014
Australia
Blended by perfume experts.
Comfort Creations
fabric conditioner
P
2014
UK
Brighten your day.
Dobbies
garden centres
P
2014
UK
Connect to the power in colour.
Valspar
paint
P
2014
Can
Consider it sorted.
Office Choice
office products retailer
T
2014
Australia
Crown the moment.Appletiser
apple juice drink
P
2014
UK
Daily Greatness.
Philadelphia
cream cheese
T
2014
Can
Delicious goodness.
Ribena Plus
soft drinks
P
2014
UK
Delicious however you say it.
Chipotle
fast food chain
P O
2014
UK
Do your thing.
Philadelphia
cream cheese
P T
2014
Australia
Drive Smarter.
Nissan Note
cars
P
2014
UK
Endless Fun.
Fiat
cars
T
2014
USA
Fall in love with driving again.
Toyota
cars
T P
2014
UK Eur
Find your happy.
Rightmove
property search
O
2014
UK
First Class Fun.
Subaru WRX
cars
P O
2014
NZ
Food deserves delicious.
Kraft Dressings
salad dressings
T
2014
USA
For Serious Milk Lovers
Cravendale
milk
T P
2014
UK
For what you do.
Continental
tyresP
2014
USA
Fuel in a bottle.
Weetabix
breakfast drink
T
2014
UK
Full on Lemon Refreshment.
Hooch
alcoholic drinks
T
2014
UK
Get the Kiwi taste for adventure.
Old Mout Cider
ciderP
2014
UK
Get up and go.
Travelodge
hotels
T
2014
UK
Get Watching.
Netflix
online film rental
T
2014
UK
Go behind the scenery.
Tasmania
regional tourist board
T P O
2014
Australia
Goodness that brings us together.
Catelli
pasta, sauces
P
2014
Can
Gro Something Greater.
Miracle-Gro
plant food
P
2014
USA
Happy Connecting.
Sprint
mobile network
T P
2014
USA
Holidays worth showing off about.
Virgin Holidays
travel company
P
2014
UK
Intensify the everyday.
Seat Leon Cupra
cars
P
2014
UK
It takes a village.
Flora Proactiv
dairy products range
P
2014
UK
It's a Country thing.
Highland Spring
mineral water
P
2014
UK
Italian for Soup.
LaZuppa
soups
P
2014
Australia
Just good stuff.
Onken
yoghurt cereal pots
P
2014
UK
Keep on Rollin'
Halfords
bikes retailer
T P
2014
UK
Kind of genius. Kind of.
Seth & Riley's
alcoholic lemonade
T P
2014
Belgium
Let the stories flow.
Johnny Appleseed
cider
T
2014
USA
Let's get together.
Flirtify
online dating
T R
2014
UK
Life begins at breakfast.
Dorset Cereals
cereals range
T
2014
UK
Life is calling.
Jeep Cherokee
offroader
P
2014
Can
Life rich banking.
CUA
bank
T
2014
Australia
Life's great when things just happen.
Echo Falls
wine
P
2014
UK
Live Beautifully.
Paul Mitchell
hair care products
P
2014
USA
Live Colourful.
Bulmers
cider
T P O
2014
UK
Liven up your food.
Haywards
pickles
P
2014
UK
Love it cheaper.
Morrisons
supermarket
T
2014
UK
Made to feel good.
Goodyear
tyres
T
2014
UK
Marvellous Milk.
Cravendale
milk
T
2014
UK
Master the up and down.
Capital Spread's
spread betting
P
2014
UK
Milk Life
MilkPEP
fresh milk
T P
2014
USA
Mobilizing your world.
AT&T
mobile network
T P
2014
USA
Naturally Pumped Up.
Buxton
mineral water
P
2014
UK
People Rule
PayPal
online payments system
T O
2014
UK USA AUS
Philly Up.
Philadelphia
cream cheese
T
2014
Can
Refresh your world.
Coors Light
beer
P
2014
USA
Refreshingly Real.
Canadian Dry
ginger ale
P
2014
Can
Rise & Shine.
Nutella
chocolate spread
P T
2014
Australia
Rise as One.
Budweiser
beer, sponsor
T
2014
UK
Risk Everything.
Nike
sportswear
T P
2014
UK Global
See It Through.
CGU
insurance
T
2014
Australia
Shaping the future for good.
Land Securities
property development
P
2014
UK
Shine Strong.
Pantene
shampoo
T
2014
USA
The best is within.
EAS
sports nutrition
P
2014
USA
The Fuel to Rule.
Lucozade Sport
energy drink
T P O
2014
UK
The Original Adult Soft Drink.
Fentimans
ginger beer
T P
2014
UK
The Power of Clever Thinking.
Honda City
cars
T
2014
Australia
The perfect touch.
Scotties
tissues
P
2014
Can
The Practice of Perfect Hospitality.
Taj Hotels
hotels and resorts
P
2014
USA
The Wonderful Everyday.
Ikea
furniture retailer
T P
2014
UK
There's nothing like a hug.
Huggies
baby wipes, nappies
P
2014
Can USA
There's Power in Every Game.
Powerade
energy drinks
T P O
2014
USA Global
Think clear.
Benefiber
health supplement
P
2014
Australia
This is our habitat.
Habitat
homeware, furniture retailer
T P
2014
UK
This is Play.
Betfair
online betting
T P
2014
UK
This is the Ladbrokes Life.
Ladbrokes
online betting
T P
2014
UK
Vision. Taken Seriously.
Vision Express
opticians
T P
2014
UK
We put more into your business.
Opus Energy
energy provider
P
2014
UK
We're So Yesterday
Royal London
insurance
T P O
2014
UK
We know how to WOW.
Hammonds
bedroom furniture
P
2014
UK
Welcome to coffee.
Taylor's of Harrogate
coffee
T P
2014
UK
What flavour do you favour?
Cadburys'
chocolate bars
T
2014
Australia
Where there's a Wilko, there's a way.
Wilkomulti-product retailerT P
2014
UK
Winning Happens.
Powerball
lottery
T
2014
NZ
You deserve Natrel.
Natrel
milk
P
2014
Can
Your Fortune Awaits.
Miller Fortune
beer
T P
2014
USA
Your Trip. Your Ship.
P&O Ferries
ferries
P
2014
UK
Your world awaits.
Air Canada
airlines
P
2014
UK





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