For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

New Slogans

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

A Difference That Matters.CFA Institutefinancial associationP2016UK
A Taste of Happy.Ambrosiafrozen custardP2016UK
Aim HighStrongbow Cloudy AppleciderT O2016UK
An Exceedingly Good Distraction.Mr KiplingcakesT2016UK
Anything Goes.Toyota RAV4carsT2016NZ
Be Legacy.Stella ArtoislagerP T2016 UK USA
Be moved, not driven.Renault CliocarsP T2016UK
Brewed to hit the spot.Real Iced Tea Coiced teaT2016Australia
Brilliant eating by the box.Abel & Colefood delivery serviceP2016UK
Bring out the bold.Listerine Cool MintmouthwashP2016USA
C'est bon. c'est Bonne Maman.Bonne MamandessertsP T2016UK
Choose pleasure.Dove Fruit & NutchocolateP T2016USA
Crafted by the oven.KP Oven BakednutsP2016UK
Do more of the good stuff.Subaru ForesteroffroaderT2016Australia
Don't do the everyday, every day.Royal Navymilitary recruitmentT2016UK
Drink Amazing.Britawater filtersP2016USA
Drink Up.Seattle's Best CoffeecoffeeP2016USA
Energy feeds your passion.Uncle Tobys OatscerealT2016Australia
Expect more.Moneyfarminvestment fundsP2016UK
Feeds the fun.Dairyleacheese spreadT2016UK
Find Your Epic.Visit Walesregional tourist boardP2016UK
Fluid Viewing.Sky Qhome entertainment systemP T2016UK
For real superheroes.Toyota CamrycarsC2016Australia
For your next step, we'll be by your side.Lloyds BankbankP T2016UK
Fringe with benefits.Bank SAbankT2016Australia
Fuel your instincts.Alfa Romeo GiuliettacarsP2016UK
Fuelled by Science.SIS Science in Sportsports supplementsP2016UK
Full on till it's gone.Maoamfruit sweetsT2016UK Eur
Get stuck in.Paul Hollywoodbread and cake mixP2016UK
Get that bargain feeling.The Warehousedepartment storeT O2016NZ
Get their tails wagging.Birds Eyefrozen foodsT C O2016UK
Incredibly Tasty. Phenomenally Thick.Batchelors, CupASoupsoupsT2016UK
Ingenuity for life.Siemensengineering corporateP2016USA
Inspiring choices.DFSfurniture retailerP T2016UK
It's betting, better.SkyBetonline gamblingP2016UK
It's Good To Be Different.Co-op BankbankP T2016UK
It's time.WestpacbankP T2016UK
Just Nutmeg it.NutmegpensionsT O2016UK
Just you & blu.Blu Plus+electronic cigarettesT P O2016UK USA
Keep Going.Permanent TSBbankT2016Ire
Let's Build Happy.Legoconstruction toysT C2016USA
Let's Create.B&Qdiy retailerP T2016UK
Life Improvement.HomebaseDIY retailerP2016UK
Little glass has a lot of what you need.Tropicanafruit juiceP T2016UK
Lived not modelled.Jigsawfashion retailerP2016UK
Looking out for you.AdmiralinsuranceT2016UK
Make your home happy.Lowe'shardware/diy retailerT2016USA
Meat your new snack.Mattesson'smeat snacksT2016UK
Morrisons Makes It.MorrisonssupermarketP T2016UK
Move Naturally.Purnatonjoint supplementsP2016UK
myAustrian. The charming way to fly.Austrian AirlinesairlineP2016UK
Never stop challenging.Mercedes AMGcarsT2016UK
Paypal is new money.PayPalonline paymentsP2016UK
Powered by plants.FloramargarineT2016UK Ire
Plant the Seed.Tooheys 5 SeedsciderT2016Australia
Pleasure in a pod.Nespresso Podistacoffee podsP2016Australia
Powered by plants.FloraspreadsP T2016UK
Raise one to right now.Bud LightbeerT2016USA
Recipe for Wonderful.BarillapastaP2016USA
Rethink what a phone can do.Samsung Galaxy S7smartphonesP2016UK
Ridiculous Possibilities.TK Maxxmulti-sector retailerT2016UK
Right Place. Right Time.Irelandeconomic developmentP2016UK
Seize the New Day.The New DaynewspapersP T R2016UK
Savour the journey.Holland America Linecruise lineP T2016UK USA
Skimmed milk that tastes tasty.Arla Best of Bothskimmed milkT2016UK
Start Breathing.GEOX


P T O2016UK
Start Strong.Mott'sfruit juiceP2016USA
Stay Strong.Danone Actimeldrinking yoghurtP2016UK
Stay open.Mini ConvertiblecarsP2016UK
Stronger Everyday.Muscle Milknutrition drink


Take the bull by the horns.eToroonline tradingP T2016UK
Taste the Feeling.Coca-Colasoft drinksP T2016UK Global

Tastes like this feels.

Tested on humans.OXOkitchenwareO2016USA
That winning feeling, multiplied.National Lottery, Money Multiplierlottery scratch cardsT2016Ire
The Land to Forget Time.Peak Districtregional tourist boardP2016UK
There's one that suits you.Citroen C1carsP2016UK
Unleash your Mikado.MikadobiscuitsT2016UK
Wander Wisely.Travelocitytravel companyT2016USA
Want It More.AsicssportswearP T2016UK Global
We don't just hear you, we listen.Samaritanscharities, counsellingP O2016UK
We get it #LoveDataMeteortelecomsT2016Ire
We go to the story so you get the story.NBC Nightly Newstv news networkP2016USA
We'll get YOU talking.talkRADIOradio stationP O2016UK
We'll help you get there.Yellow Pagestelecoms directoryT2016Australia
We put the YOU in Thank You.Nectarretail loyalty cardT2016UK
We're a FoxSporting Nation.Fox Sportssports TV channelP2016Australia
Welcome to the Travel Republic.Travel Republictravel companyT2016UK
When Flavour Calls.McCoy'scrispsT P2016UK
Who do you want to be today?L'Oreal Studio Prohairstyling rangeO2016UK
You can put a price on quality.John Lewisdepartment storeP2016UK

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