For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

New Slogans

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

A cake for every moment.Mr KiplingcakesP2016UK
A Rare Blend Made Different.J&B RarewhiskyT2016SA
Acceptance without exception.Stonewallcharities, equalityP2016UK
All aboard amazing.Rocky Mountaineerrail travel companyT2016AUS NZ
Almost makes cleaning exciting.Cillit Bangcleaners rangeT2016UK
Are you a little bit Avanti?Avantitravel insuranceP2016UK
Be a bit good.popchipssnacks, crispsP2016UK
Be more Fanta.Fantasoft drinksT C2016Australia
Big on flavour.Baxterscanned foods, soupsP T2016UK
Blu Plus works for me.Blu Plus+electronic cigarettesP T2016USA
Born to Challenge.Infiniti Q30cars P T2016UK Pan-Eur
Brilliant with Ballantyne.BallantynespreadsP2016Australia
British Culture. Iconic Style.LonsdalesportswearP2016UK
Changing Lives Since 2001.Gourmet Burger Kitchenfast food restaurantO2016UK
Climb On.Coors LightbeerT P2016USA
Crispy Satisfaction.Snickers Crisperchocolate barT2016USA
Dairy should be this wonderful.Lewis Road Creamerydairy productsT2016NZ
Dream Bigger.Virgin Holidays Saletour operatorP T2016UK
Enable Life.Ablestokefinancial advisoryP2016UK
Energy has a new name.Uniperenergy companyP2016UK
Feed your inner smile.Danone ActiviayoghurtP T2016UK
Feel Free.NCL Norwegian Cruise Linecruise lineP2016UK
Find Your Magic.Axe / Lynxmale toiletriesP T2016UK
Food made from food.Larabarsnack barsP2016USA
For a better us.YMCAcharities, youthT2016USA
Get the love you love.Hallscough sweetsT2016USA
Get together again.Centerparcsholiday park chainT2016UK
Go Strong.Anchordairy productsP T2016NZ
Good Thinking.AvivainsuranceT2016UK
Great Moments, Great Brew, Always Typhoo.TyphooteaP T2016UK
In step with every traveller.Cosmostour operatorP2016UK
Inspired by Innovation.Kia OptimacarsP2016UK
It starts with tea.TetleyteaP T2016UK
It takes time to tell the full story.Channel 4 NewsTV news programmeP T2016UK
It's all about you.ClarinscosmeticsP2016UK
It's Life Care.Covered Californiahealth insuranceT2016USA
It's time.WestpacbankP T2016UK
Knowledge is Power.First Utilityelectricity utilitiesP T2016UK
KRAVE better.KRAVE Jerkymeat snacksP2016USA
Legendary Protection for Legendary Men.Old Spicemale toiletriesT2016USA
Let opportunity come to you.SeekrecruitmentT2016AUS NZ
Let's Go There.BBC3digital TV channelT2016UK
Life's too short to say no.First Choicetour operatorP T2016UK
Meat your new snack.Mattesson'smeat snacksT2016UK
Nobody sells more than Remax.Remaxestate agentsT2016USA
Opportunity starts on Gumtree.Gumtreeonline classifiedsT P O2016UK
Right Place. Right Time.Irelandeconomic developmentP2016UK
Saga. Full of suprises.Sagatour operatorP2016UK
Savour the journey.Holland America Linecruise lineP T2016UK USA
Skimmed milk that tastes tasty.Arla Best of Bothskimmed milkT2016UK
Smart search. Made travel companyT2016UK
Sometimes you just want a little Coca Cola.Coca Cola Mini Cansoft drinksT2016USA
Take the bull by the horns.eToroonline tradingP T2016UK
Taste the Feeling.Coca-Colasoft drinksP T2016UK Global
The Every Duty Truck.Nissan Titan XDtrucksT2016USA
The Craftsman of Commerce.Pitney Bowesmailing productsT2016USA
The Value of Performance.Northrup Grummanaerospace manufacturerP2016USA
Then. Now. Always.VW VolkswagencarsT2016UK Pan-Eur
Thought it. Bought it.Amazonmulti-product retailerT2016UK
Train on.Pokemoncomputer gamesT2016USA
Trains on the outside. People on the inside.East Midlands Trainsrail operatorT2016UK
Travel Super.

travel companyT2016UK
Unlearn. Let go of what you know.FordcarsP T2016UK
Upgrade to a whole holiday.HomeAwayholiday home rentalsT2016UK
We're a FoxSporting Nation.Fox Sportssports TV channelP2016Australia
Welcome to the Travel Republic.Travel Republictravel companyT2016UK
What's in your tin?Quality Streetboxed chocolatesO2016UK
When your car can't Subaru can.SubarucarsP2016UK
You're on holiday.Thomas Cooktour operatorT R2016UK

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