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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




New Slogans

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

SLOGAN
BRAND PRODUCT  MEDIA
YEARLOCATION
A lovely little naughtiness.
Cadbury's Crispello
chocolate bar
T
2013
UK
A taste less ordinary.
Zagorka
beer
T O
2013
UK
A yoghurt of substance.
Danio
yoghurt
T
2013
UK
A refreshing hit of summer.
Costa Ice
coffee
P O
2013
UK
All you can holiday.
Carnival
cruise line
T
2013
AUS
Always a great result.
Cif
cleaner range
T
2013
UK
Always a story.
Sagres
beer
P
2013
UK
Any more authentic and it would be illegal.
Midnight Moon
vodka
P
2013
USA
Arrive feeling like you've just left.
Audi A6
cars
P
2013
UK
As unique as you.
Vauxhall Adam
cars
P
2013
UK
BBC News. Made for mobile.
BBC News
mobile news service
T
2013
UK
Begin with a Bulmers.
Bulmers
cider
P
2013
UK
Built to lust.
Peugeot 208 XY
cars
P
2013
UK
Choose Pleasure.
Philadelphia
cream cheese
P
2013
UK
Discover Mercure.
Mercure
hotels
P
2013
UK
Enjoy the ride.
Evans Cycles
bicycles
T P O
2013
UK
Engineered beautiful.
Audi Q3
cars
T C P
2013
UK
Everyday food made special.
by Sainsburys
supermarket, food rangeT P
2013
UK
Everything stops for Pimm's O'Clock.
Pimm's
cocktail base
T P
2013
UK
Feeding Brighter Futures.
Pedigree
dog food
T
2013
UK
Feel the love.
More Than
insurance
T P
2013
UK
Feel the pull of the dark.
Fiat Punto
cars
P
2013
UK
For all your love
Johnson & Johnson
corporate campaign
T P
2013
UK Global
Free to live it all.
Tunisia
national tourist board
P
2013
UK
Froth's out.
Cadbury's Wispa
hot chocolate drink
T
2013
UK Ire
Fuel on the go.
Weetabix On The Go
cereal biscuits
T
2013
UK
Get Packing.
VisitEngland
national tourist board
T P
2013
UK
Gets you from spoon to noon.
Jordan's
cereals
P
2013
UK
Goodness on the go.
Tropicana
fruit juice
T O
2013
UK
Go real.
Chobani
yoghurt
T P
2013
USA AUS
Great sport happens here.
BT Sport
sports channel
T P O
2013
UK
Grill on.
Weber
barbecues
P
2013
USA
History in the making.
Thatchers
cider
P
2013
UK
I Will.
Under Armourt
sportswear
P
2013
USA
It starts with you.
Nivea Active Age
mens skincare range
T
2013
UK Ger
Keep Moving.
Blackberry
mobile phones
T P
2013
UK
Keep on internetting.
3
internet services
T
2013
UK
Let more outside in.
VW Beetle
cars
P
2013
USA
Let's get out there.
Boots
chemist
T
2013
UK
Life Companion.
Samsung Galaxy S4
mobile phones
T P O
2013
UK
Live on the upside.Bach's Rescue Remedy
natural remedies
P
2013
UK
Life without boundaries.
Travel Channel
TV travel channel
P
2013
UK
Look inside.
Intel
computers
P
2013
UK
Love living Lastminute.com
Lastminute.com
travel arrangers
T P
2013
UK
Make more of your garden.
Ikea
garden products retailer
T
2013
UK
Make today delicious.
M&S Food
supermarket, food range
P
2013
UK
Making the world a bubblier place.
Nestle Aero
chocolate bar
T R
2013
UK Ire
Never just one thing.
Fuze
iced tea
P
2013
USA
Now is a good time.
Magners
cider
T
2013
UK Ire
Obviously irresistible.
M&Ms
chocolate sweets
P
2013
USA
Only perfect beaches make it.
Virgin Holidays
tour operator
P
2013
UK
Out of the ordinary.
Silverburn
shopping centre
T
2013
UK
Out there starts here.
Expedia
travel arrangers
T
2013
NZ
Performance Unleashed.
Nissan Juke
cars
P
2013
UK
Play Fanta.
Fanta
soft drinks
T P
2013
UK
Play like a Champion.
Champion
sportswear
P
2013
USA
Play thirsty.
Robinsons
fruit squash
T
2013
UK
Pleased to meet you.
TLC
satellite tv channel
P R
2013
UK
Power to the punter.
Betfair
online gambling
T
2013
Australia
Powered by glucose.
Lucozade Energy
energy drink
T R
2013
UK Global
Pure Gold from Somerset
Thatcher's Gold
cider
T P
2013
UK
Quaker Up.
Quaker
cereal
P
2013
USA
Reign On.
Crown Royal
whisky
T
2013
USA
Run True.
Peak Performance
motor oil
T P
2013
USA
Serious fuel for serious athletes.
Lucozade Sport Elite
energy drink
P
2013
UK
Shower like a hero.
Axeshower gel
T P
2013
USA
Simply asset management.
Aberdeen
asset management
P
2013
UK USA
Stay fresh.
Mentos
confectionery
T P
2013
UK Global
Taste is only everything.
Budweiser Black  Crown
beer
P
2013
USA
Tastes like home.
Anchor
butter
T
2013
UK
The bar soap you've been smelling for.
Old Spice
soap bar
T
2013
USA
The best of what we're made of.
Jeep Grand Cherokee
offroader
T P
2013
USA
The chews that change their flavour.
Starburst Flavour Morphs
fruit sweets
O
2013
UK
The good life.
Holland & Barrett
health food retailer
T P R
2013
UK
The luxury of spontaneity.
Bentley Continental
cars
P
2013
UK
The power of global connections.
Bank of America Merrill Lynch
bank
P
2013
USA
There's no time like now.
National Lottery
lottery scratchcards
T
2013
UK
To the life less ordinary.
Finlandia
vodka
O
2013
UK Eur USA
Too delicious to be nutritious.
Oikos
yoghurt
T P
2013
USA
Unleash your Mojo.
Virgin Holidays
tour operator
T
2013
UK
Vodka's worst nightmare.
Jim Beam, Jacob's Ghost
white whisky
P
2013
USA
We entertain.
TV3
tv channel
P
2013
Ire
We see what others miss.
Markel
insurance
P
2013
UK
Wear your summer.
George at Asda
supermarket fashion
P
2013
UK
What will you bring to life?
HTC One
mobile phones
P
2013
UK
Whatever your 'office', we're your Office Depot.
Office Depot
office equipment retailer
P
2013
UK
Where happiness finds you.
Fiji
national tourist board
P
2013
UK Global
Where healthy meets tasty.
Dole Live Right
fruit snacks range
P
2013
UK
With you every step of the way.
Ordnance Survey
maps
P
2013
UK
You'll never forget the first time you saw the Renault Clio.
Renault Clio
cars
T P
2013
UK





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