For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

New Slogans

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

A little Momentum goes a long way.Momentum Energyenergy utilitiesT2016AUS
A New Premier Every Day.Sky Cinemamovie channelT P2016UK
A Super Brew for a Super You.Tetleytea rangeT P2016UK
Are you winter body ready?Holland & Barretthealth products retailerO2016UK
At Christmas, there's nothing quite like Waitrose.WaitrosesupermarketT P2016UK
Bring home your best Christmas with Wilko.Wilkomulti-product retailerP2016UK
Chocolates speak louder than words.Elizabeth Shawboxed chocolatesP2016UK
Christmas deserves Lurpak.LurpakspreadsP2016UK AUS
Christmas deserves Aunt Bessie's.Aunt Bessie'sfrozen foodsP2016UK
Christmas is best when it's more surprising.TK Maxxdepartment storeT2016UK
Christmas is coming for you.House of Fraser

department store

Christmas made better.AsdasupermarketT P2016UK
Christmas the Co-op WayCo-opsupermarketT P2016UK
Christmas with love.M&Sdepartment storeT P2016UK
Come Together.H&Mfashion retailerT2016UK
Coming Home, The Best Gift of All.Heathrow AirportairportT P2016UK
Do Little. Save Lots.Newcastle Permanentfinancial servicesT P2016AUS
Don't mind if I Baileys.BaileysliqueurT2016UK
Every Lidl thing for Christmas.LidlsupermarketP2016UK
Exploring The World Since 1890.San MiguelbeerP2016UK
Find Time.Interislanderferry serviceT O2016NZ
For the moments that matter this Christmas.Ernest Jonesjewellery retailerP2016UK
From The Mighty Oat.QuakercerealT2016UK
Fun. Get it done.Fiat PandacarsP2016UK
Get more done.Airtaskerlocal services marketplaceT2016AUS
Get more out of giving.Verymulti-product retailerT P O2016UK
Get Your Penney's Worth.JC Penneydepartment storeP2016USA
Give the gift of connection this Christmas.TelstratelecomsT2016AUS
Here I Am.Mencapcharities, disabilityT C O2016UK
Here's to the Hosts this Christmas.TescosupermarketT2016Ire
Home of the Great Northern Christmas.BoothssupermarketP2016UK
How do you Christmas?David Jonesdepartment store


It'll Find You.Wild TurkeywhiskyT2016USA
Let's Get It.CirocvodkaT2016USA
Let's get you moving.Yopaonline property salesT2016UK
Let's Make Someday Happen.RBC Royal Bank of CanadabankT2016Can
Life Lives Here.Trade Meonline retail servicesT O2016NZ
Live InSync.Danone ActiviayoghurtP T2016UK
Made of incredible stuff.Super Naturefrozen foodsP O2016AUS
Magic is real.Notonthehighstreetgift retailerT2016UK
Never a Dull Cup.Costacoffee barT P O2016UK
Never Settle.Hahn SuperDrybeerT O2016AUS
No compromise.Zalandofashion retailerT P2016UK
Nothing beats the perfect Aussie Christmas.AldisupermarketT2016AUS
Now that rings true.Bell'swhiskyT2016USA
Own Christmas.Littlewood'smulti-product retailerT2016UK
Pass the love on.Thornton'schocolatesP2016UK
Ready?Betfaironline gamblingT P2016UK
Share the moment.Evans & TatewineP2016AUS
Shop the way you  live.CostcuttersupermarketP2016UK
Sticky but worth it.Lyle'sgolden syrupT P2016UK
Take in the Gold.Castlemaine XXXX GoldbeerT2016AUS
Tegel has the meal for you.Tegelchicken rangeT P O2016NZ
The Best Day is the Everyday.Ikeafurniture retailerT2016AUS
Tell your cough to cough off!Benylincough syrupT P2016UK
The perfect compliment.The English Provender Cochutneys, picklesP2016UK
The Home of Homes.Dunelmhome furnishings retailerT P O2016UK
The wetter the weather, the better the butter.KerrygoldspreadsT2016Ire
Unbelievable.Ladbrokesonline gamblingT P2016UK
We Do Doing.Warehouse Stationerystationery retailerT2016NZ
We love Christmas as much as you do.Woolworth'ssupermarketT R O2016AUS
We Love Xmas.3 (Three)mobile telecomsP2016UK
We'll help you get it right this Christmas.Currys/PCWorldelecrtricals retailerT P2016UK
Welcome to the other side.Steinlager Tokyo DrylagerT2016NZ
What a Time to be Alive.Rustlerschilled mealsT2016UK
Where Christmas comes for Christmas.Myerdepartment storeT2016AUS
With love from Birds Eye.Birds Eyefrozen foodsT2016UK
You have the NpowerNpowerenergy utilitiesT P2016UK
Your Christmas. Your Rules.MADE.comfurniture retailerP2016UK
Your kind of shopping.Intushopping centreT2016


You're not a cook until you cook.LurpakspreadsP2016UK

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