For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

New Slogans

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

A more human way to do.Microsoft Windows 10softwareT O2015UK Global
A dash of French flair.Teisseiredrinks flavouringsP2015UK
A new leader for a new world.Lafarge HolcimconstructionP2015UK Global
Always in Beta.New BalancesportswearT P2015UK
And the best is yet to come.San MiguelbeerT C2015UK
Arrive Hungry.
Gatwick Airportairport restaurants
Banking that fits your life.CIBCbankP2015Can
Be Bensons.Bensons for Bedsbeds retailerT P2015UK
Be Freixenet.Freixenetsparkling wineP2015UK
Believe in Beach.Rubiconjuice drinkT P2015UK
Bend the rules.HP Sproutdeskstop/scannerT2015UK USA
Bred with tenderness.Otway Porkmeats, porkP2015Australia
Bring a McGuigan.McGuiganwine rangeT2015Australia
Bring the Brini.Lambrinisparkling wineT2015UK
Built for Childhood. Since 1919.Stride Ritechildren's footwearP2015USA
Build on Advantage.CBRE Richard Ellisproperty, real estate P2015UK
Change banking for good.The Co-operative BankbankT2015NZ
Checkout to Check InTravelsupermarket.comtravel arrangersT2015UK
Clearly more to it.Volvic Touch of Fruitflavoured waterT2015UK
Crafted to Perfection.Weston'sciderO2015UK
Depend on the dog.Churchill insurance rangeT R2015UK
Designed to be forgotten.Quilted Northerntoilet tissueT2015USA
Do More.Aviosairline loyalty schemeP O2015UK
Don't fear the mess.Pampers Wipesbaby wipesT2015UK
Easy Daz it.Dazlaundry detergentP2015UK
Find Flavour.Fuller's FrontierbeerO P2015UK
Find your flow.Lucozade Energyenergy drinkT O R2015UK
Find your fast.Nikesports footwearT P2015UK USA
Flavour brings out flavour.Hovisbread rangeP2015UK
For Happy Bodies.Aquafinamineral waterT2015USA
Get out more.Volkswagen cars rangeT2015Australia
Go Get It.National Expressbus & coach travelP2015UK
Good times.McDonald'sfast food retailer T O2015UK
Healthy meals made easy.Uncle Ben's Rice & Grainsrice and grainsP2015UK
Helping life taste happy.Whitworths Sugarsugar rangeP2015UK
Here's to the chase.Wolf Blasswine rangeT2015Australia
How life unfolds.The Paper & Packaging Boardpaper associationT P2015USA
How will you start your day?AlpencerealT2015UK
Hydrate the hustle.Vitaminwaterbottled waterP2015UK
It's your thing.Slimfastslimming rangeT P2015USA
Just add Marvellous.Cadbury's Marvellous Creationschocolate barT2015Australia
Just add MiWadi.MiWadisoft drinksT2015Ire
Ladies First Since 1916.KedsfootwearP2015USA
Let's play.Keno LotterylotteryT O R2015 Australia
Life flows better with Ireland's fastest broadband.UPCinternet broadband servicesT2015Ire
Little. Often.Co-opsupermarketT P2015UK
Live in colour.Kellogg's Special KcerealT P2015UK Ire
Live life in full colour.Dove Invisble Dryfemale deodorantDV2015UK
Live Loud.Poligripdenture fixativeP2015UK Can USA
Live your American Dream.Virgin Atlantic / Delta AirlinesairlinesP2015UK
Long Live the Neighbourhood.JamesonwhiskyT2015USA
Love Every Step.Clark'sfootwear retailerP2015USA
Lunch happy.Jacob'ssavoury snacksT2015UK
Made of Power.AEG Powertoolspower toolsT2015Australia
Made of Red.Alfa RomeocarsT P2015UK
Make it yours.American FundsinvestmentsP2015USA
Nothing quite compares to GoCompare.GoCompareprice comparisonT2015UK
One up your bowl.Oatmeal CrispcerealT2015Can
Only ordinary by  name.John Smith'sbeerT2015UK
Open up a whole new world.Jaeger Le CoultrewatchesP2015UK
Powerful stain removal with every spin.Persil Dual Capsulelaundry detergentT2015UK
Protect their curiosity.Internet Mattersinternet safety infoT2015UK
Put on the Ritz.Ritz Crisp & ThincrispbreadsT2015UK
Reclaim your life.Poiseincontinence padsT2015Australia
Rethink the Daily Grind.Mars DrinksbeveragesP2015USA
Return to Real.California Milk Advisory Boarddairy productsT2015USA
Rich Rewarding Richelieu.RichelieubrandyT 2015SA
Soften Up.KleenextissuesT2015Australia
Someone needs one.KleenextissuesT2015USA
Spoonfuls of Joy.Cadbury Dessertschocolate dessertsP2015UK
Stupidly simple.Vita Cocococonut waterO2015UK Eur
Take your hair to paradise.Herbal Essenceshaircare productsT P2015UK USA Can
That's Living Chemistry.ChemourschemicalsP2015USA
That's Travelodgical.TravelodgehotelsT P R2015UK
The Life Ready Mokka.Vauxhall MokkacarsP2015UK
The Power of Protection.Kaspersky Labsecurity softwareP2015UK
This is the good sheet.Handeekitchen towelsT2015Australia
Thoughtfully Yours.OXOkitchenwareP2015UK
Unique in every wave.Sun ChipscrispsP2015USA
Unmistakably Bold.Cape Herb & Spiceherbs and spicesP2015SA
Wake Up Wonderful. Forty Winksbed retailerT P2015Australia
We can help.Money Martpersonal loansP2015Can
We can make holiday magic.John Fowlerholiday parksP2015UK
Welcome Home.Astonhotels and resortsP2015USA
What cider's supposed to taste like.Thatcher's GoldciderT P O2015UK
Why the hell not?Foster'sbeerT2015UK
Wing Everything.Booking.comtravel companyP2015UK
You can't get any more Ribenary.Ribenasoft drinksT P O2015UK
You're Welcome!Paddypoweronline bettingT P2015UK

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