For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

New Slogans

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

A new dimension in Cava.Freixenet Icesparkling wineP O2016UK
A Pro Like You.Fiat Professionalpick up trucksT P2016UK
Addictively good.Sky TV Box Setsdigital TV serviceT2016UK Ire
Add a little culture.Farmers Uniongreek yoghurtT P2016Australia
Always low prices.HomebaseDIY retailerT P2016UK
Be as unpredictable as summer.Co-opsupermarketT P2016UK
Because anything can happen.AAauto breakdownT R2016 UK
Be the fastest.Virgin Mediainternet accessT2016UK
Because Summer.MaliburumT2016USA
Break Your Limits.Enertorsports insolesT P2016UK
Brush like a Pro.Oral Belectric toothbrushP2016UK
Business Grade. People Friendly.Vonagebusiness telecomsT2016USA
Captain of white rum.Captain Morgan WhiterumT2016UK
Cherish your teeth.Tridentchewing gumT2016USA
Choose to live better.Public Health Agencyhealth infoT2016UK
Cleans a man up right.Irish Spring Signature For Menbody washT P2016USA
Cool. Calm. Connected.Volkswagen TiguancarsT P2016UK
Comfort never grows old.CooncheeseT2016Australia
Communicating all over the world.NorthTelecomsatellite communicationsT2016Pan-Eur
Cornish for ice cream.Kelly'sice creamT2016UK
Crafted by Rachel, Loved by you.Rachel'syoghurtT2016UK
Defence that lasts.Coppertone Sportsun protectionT2016Can
Do Plants.Silkdairy free milkP2016USA
Drink your snacks.Nutchellonut based drinkT2016USA
Drive what's possible.Carmaxcar dealersT2016USA
Embrace Spoonfulness.OnkenyoghurtP2016UK
Embrace the luxury class.Opel AstracarsT2016SA
Every car cared for.Toyota Signature Classused cars
Experience the exceptional deep clean.Arm & Hammer TotalProtoothpasteT P2016UK
Family takes care of family.Fedhealthmedical insuranceT2016SA
Fascinated By Numbers.H&R Blocktax accountantsT2016AUS
Feed Your Phenomenal.Lean Cuisineready mealsP2016USA
Feels like Femfresh.Femfreshfeminine hygieneT2016UK
Flow my music.Deezeronline musicT2016UK
For life's journeysHalford'sbicycle retailerP T2016UK
For the love of the game.Betwayonline bettingP T2016UK
For the Thirsty.Foster'sbeerT2016UK
Free to be you.Carefreepanty linersP T2016USA
Fun is calling.Sauza TequilatequilaP2016USA
Give toothache the finger.Orajeldental gelT2016UK
Greatness is Brewing.Cafe de ColumbiacoffeeT2016USA
Hello Sunshine.Coppertonesun protectionT P2016USA
Hold True.MagnersciderT P2016UK
How Very Carr'sCarr'scrackersP2016UK
It all started so well.Alpen Oat GranolacerealT2016UK
It all starts here.Booking.comtravel companyT2016UK Eur
It's Go Time.Smirnoff Double Black Icealcoholic drinksT2016SA
Keep Discovering.Subwayfast food retailerT P2016UK
Keep on track.Pure Proteinsupplement barT2016USA
Know your times.The Times/Sunday Timesbroadsheet newspaperP T2016UK
Let it Blossom.Blossom HillwineO2016UK
Let's own it.Strongbowcider, sponsorT O2016UK
Life is what you make it. Or as we say in Kopparberg, Fanga Dagen.KopparbergciderT2016UK
Life Lives Here.Trade Meretail servicesT O2016NZ
Live Life Well.Vitabioticssupplements rangeT2016UK
Live Pink.L'Oreal Casting Creme Glosshaircare productsP T2016UK
Look on the light side.MalteserschocolatesT2016UK
LV. Good value. Great values.Liverpool Victoriamotor insuranceT O2016UK
Made with Sunshine.Florettebagged saladP2016UK
Make a Minute for the good stuff.Dairygold OriginalspreadsT2016Ire
Make Every Day Fantastic.Fantastic Furniturefurniture retailerT2016Australia
More for you O2.O2mobile communicationsP T2016UK
More than Money.NAB National Australia BankbankT O2016Australia
Not in our nature.JordanscerealP2016


Our people make us.MonarchairlinesT2016UK
Plant the Seed.Tooheys 5 SeedsciderT2016Australia
Play a Different Game.Piaget Polo SwatchesDV2016USA
Ready for more.Boots No 7cosmeticsT P2016UK
Recipe for Wonderful.BarillapastaP2016USA
Rise Up.AnakenawineP2016UK
Smile, you're on Tesco Mobile.Tescomobile communicationsT P2016UK
Softness you can't live without.Cushelletoilet paperT P2016UK
Start with healthy.Humanamedical insuranceT P2016USA
Stay on top.Beroccavitamins rangeP2016UK
(That's) How It's Done.Coors BanquetbeerT2016USA
That's what I'm talking about.Bargain Boxmeal delivery serviceT2016NZ
That's why I pick Woollies.WoolworthssupermarketT2016Australia
The Big Hearted Bank.Auswide BankbankT2016Australia
The world smiles with Lindeman's.Lindeman'swines rangeT P2016Australia
There's always a story in Nederburg.Nederburgred wineP2016UK
There's nothing like feeling free #befreeFreedermspot creamT2016Can
Thrive On.Telstratelecoms networkT P O2016Australia
Totally TallawahOld Jamaican Ginger Beersoft drinksT2016UK
Turn on your creativity.Brevillefood blenderP2016UK
We make whisky the Canadian way.Crown RoyalwhiskyT2016Can
What Cats Want.Sheba Perfect Portionscat foodT P2016USA
What's inside is everything.Zicococonut waterP2016USA
When coffee met BaileysBaileyscoffee liqueurP2016UK
Where Am I.Ontario (Canada)regional tourist boardT2016Can

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