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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




New Slogans

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

SLOGAN
BRAND PRODUCT  MEDIA
YEARLOCATION
Adventure Calling.
Nissan X-Trail
offroader
T P
2014
UK
Any reason is a good reason.
Brownie Brittle
chocolate biscuits
P
2014
USA
Are you a Border hoarder?
Border Biscuits
biscuits
P
2014
UK
Are you in?
SkyBet
online gambling
T P
2014
UK
Because no reason.
Chambord
liqueur
T
2014
UK
Because your sleep matters.
Dreams
furniture retailer
P
2014
UK
Beauty is Bone Deep.
Citracal
health supplement
P T
2014
USA
Bittersweet by nature.
Strongbow Citrus Edge
ciderT
2014
UK
Blended by perfume experts.
Comfort Creations
fabric conditioner
P
2014
UK
Clean is in.
Mr Clean
cleaning products
P
2014
USA
Crack life open.
Zico
coconut water
P
2014
USA
Crafted by nature.Cool Ridge
mineral water
P
2014
Australia
Daily Greatness.
Philadelphia
cream cheese
T
2014
Can
Drive Bold.
BMW X4
cars
P O
2014
UK
Drive Confident.
VW Polo
cars
P
2014
UK
Endless Fun.
Fiat
cars
T
2014
USA
Every Man Remembered.
Royal British Legion
charities, military
P
2014
UK
Feelgood protection.
Aquafresh
toothpaste
T P
2014
UK
Feels that good.
VW Polo
cars
T
2014
India
First Class Fun.
Subaru WRX
cars
P O
2014
NZ
Food deserves delicious.
Kraft Dressings
salad dressings
T
2014
USA
Forever Faster.
Puma
sportswear
T
2014
UK Global
For the Future You.
Phones4U
telecoms retailer
T
2014
UK
For what you do.
Continental
tyresP
2014
USA
For the love of wine.
Yalumba
wine range
P
2014
Australia
Get up and go.
Travelodge
hotels
T P
2014
UK
Get your Betty on.
Betty Crocker
home baking mix
P
2014
USA
Go fun yourself.
Toyota Aygo
cars
T P
2014
UK Eur
Goodness that brings us together.
Catelli
pasta, sauces
P
2014
Can
Happy Connecting.
Sprint
mobile network
T P
2014
USA
Home to great cooking.
Aga
cookers
P
2014
UK
Imagine That.
Kellogg's Rice Krispies
cereals
T C
2014
UK
It ain't right until it's Daz White.
Daz
laundry detergent
P
2014
UK
It's a Country thing.
Highland Spring
mineral water
P
2014
UK
Keep it wild.
Toyota 4Runner
offroader
T P
2014
USA
Legendary service.
Appliances Online
electrical retailer
T P
2014
Australia
Life begins at breakfast.
Dorset Cereals
cereals range
T
2014
UK
Life is what you make it.
Sun Life
financial services
P
2014
UK
Life rich banking.
CUA
bank
T
2014
Australia
Life's great when things just happen.
Echo Falls
wine
P
2014
UK
Light Reveals You.
Citroen DS3
cars
T P
2014
UK
Lighten Up.
Metcalfe's Skinny Topcorn
popcorn
P
2014
UK
Made for your face.
Neutrogena Men
men's skincare
P
2014
Can
Make Milk Crushalicious.
Crusha
milkshake
T C
2014
UK
Making mobile better.
Virgin Mobile
mobile comms
T
2014
Australia
Mobilizing your world.
AT&T
mobile network
T P
2014
USA
Move your senses.
Ford Focus 5
cars
T C
2014
AUS NZ
Naturally Pumped Up.
Buxton
mineral water
P
2014
UK
Naturally Urban.
Citroen C1
cars
P
2014
UK
Nothing is better than real.
Haagen-Dazs
ice cream
P O
2014
UK
O how refreshing.
Oasis
fruit drinks
T
2014
UK
Open Your City.
Heineken
beer, city promotions
T P O
2014
UK Global
Out and about.
Ritz Breaks
crackers, snacks
T
2014
UK
People Rule
PayPal
online payments system
T O
2014
UK USA AUS
Play makes it possible.
National Lottery
lottery
P T
2014
UK
Rewrite the rules.
Always
sanitary towels
P
2014
Can
Risk Everything.
Nike
sportswear
T P
2014
UK Global
See It Through.
CGU
insurance
T
2014
Australia
Sheba. Pure Cat Appeal.
Sheba
cat food
T
2014
UK
Shine Strong.
Pantene
shampoo
T
2014
USA
Straight Up.
Cougar Bourbon
whisky
P R
2014
Australia
Talk to Google.
Google Search0
search engine apps
T
2014
UK
The brains behind the butterflies.eHarmony
dating services
T
2014
UK
The most important snack of the day.
McVities Go Ahead
biscuits
T P
2014
UK
The notebook people love.
Apple MacBook Air
computer notebook
T
2014
UK
The real magic is in the taste.
FACE Fruyo
greek yoghurt
T P
2014
UK
The Wonderful World of Blossom Hill.
Blossom Hill
wine
T P
2014
UK
There's Power in Every Game.
Powerade
energy drinks
T P O
2014
USA Global
This is Play.
Betfair
online betting
T P
2014
UK
This time it's personal.
Peugeot 108
cars
T P
2014
UK
Wash in the wow.
Downy
fabric conditioner
P
2014
Can
Way to go.
National Express
bus lines
T P
2014
UK
We feel football.
The Sun
newspapers, football
T
2014
UK
What flavour do you favour?
Cadburys'
chocolate bars
T
2014
Australia
With you all the way.
Caltex
fuels
T
2014
Australia
Your have to see it to believe it.
BT Sport
tv sports programmes
T P
2014
UK
Your world awaits.
Air Canada
airlines
P
2014
UK





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