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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




Slogan Features

 
New Slogans - an example of slogans for 2014 - Click here to view
 
Archive Slogans - an example of slogans over the decades:
 
Slogans of the 40s - Click here to view
Slogans of the 50s - Click here to view
Slogans of the 60s - Click here to view
Slogans of the 70s - Click here to view
Slogans of the 80s - Click here to view
Slogans of the 90s - Click here to view

Slogans in the News

Name the brands from their famous straplines
Celebrating 150 years of advertising on the underground

Pointless slogans are a waste of time by Mark Ritson
Source: Marketing Week, 15 May 2013

Creative Review - Top 20 Slogans
Source: Creative Review, February 2012
 
Source: Marketing, 11 May 2011
 
Source: Marketing, 27 January 2010
 
Source: Brandweek, 22 September 2009 by Robert Klara
 
Source: Campaign, 11 September 2009 by Matt Williams
 
Source: The Herald, 31 January 2009 by Chris Watt
 
Reviewing the value of endlines as branding tools
by Steve Wateridge and Brian Donaghey of The Research Business International


Branding News
 
A powerful film about advertising and inspiration
 


SuperBowl 2014
Click here to see the SuperBowl commercials for 2014.
 
SloganMaker
Click here for a guide to creating your own slogan

HAT, History of Advertising Trust
Click here for free advertising themed resources for students and educators

 
 





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