For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

Slogan Features

New Slogans - an example of slogans for 2018 - Click here to view
Archive Slogans - an example of slogans over the decades:
Slogans of the 40s - Click here to view
Slogans of the 50s - Click here to view
Slogans of the 60s - Click here to view
Slogans of the 70s - Click here to view
Slogans of the 80s - Click here to view
Slogans of the 90s - Click here to view

Slogans in the News

Source:, January 2015

Source: Marketing Week, 24 June 2014 by Lucy Tesseras

Source: Marketing Week, 15 May 2013 by Mark Ritson

Name the brands from their famous straplines
Celebrating 150 years of advertising on the underground

Creative Review - Top 20 Slogans
Source: Creative Review, February 2012
Source: Marketing, 11 May 2011
Source: Brandweek, 22 September 2009 by Robert Klara
Source: Campaign, 11 September 2009 by Matt Williams
Source: The Herald, 31 January 2009 by Chris Watt
Reviewing the value of endlines as branding tools
by Steve Wateridge and Brian Donaghey of The Research Business International

Branding News
A powerful film about advertising and inspiration

SuperBowl 2017
Click here to see the SuperBowl commercials for 2017.
Click here for a guide to creating your own slogan

HAT, History of Advertising Trust
Click here for free advertising themed resources for students and educators

Slogan of the Year
Click here for archive

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