SLOGAN KNOW-HOW

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Understand the evolution of an advertising slogan

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Advertising Slogan Hall of Fame
SLOGANADVERTISERAD AGENCYYEARVIEW ADMEDIA STILL
Access. Your flexible friend.Access1978
Plop, plop, fizz, fizz, oh what a relief it is. 'Plink, plink, fizz, fizz.'Alka SeltzerJack Tinker & Partners1976
You're in good hands with Allstate.AllstateLeo Burnett1956
Don´t leave home without it.American ExpressOgilvy & Mather1975
Think different.Apple MacintoshChiat/Day1998
Reach out and touch someone.AT&TN W Ayer1979
Vorsprung durch technik.AudiBBH1984
We try harder.Avis Rent A CarDoyle Dane Bernbach1962
Making the unmissable, unmissableBBC iPlayerRKCR Y&R2008
Ah, Bisto!Bistocirca 1919
The ultimate driving machine.BMWAmmirati & Puris1975
The quick picker upper.BountyDancer-Fitzgerald-Sample1960
When you got it, flaunt it.Braniff AirlinesLois Pitts Gershon Pon1967
The world's favourite airline.British AirwaysSaatchi & Saatchi1983
It's good to talk.British Telecom/BTAbbott Mead Vickers/BBDO1994
A little dab'll do ya.BrylcreemKenyon & Eckhardt1949
Have it your way.Burger KingBBDO1973
Are you a Cadbury's Fruit & Nut case?Cadbury's Fruit & NutYoung & Rubicam1978
And all because the lady loves Milk Tray.Cadbury's Milk TrayLeo Burnett1968
Calgon, take me away.CalgonKetchum1998
I'd walk a mile for a Camel.CamelN W Ayer1921
M'm! M'm! Good!Campbell's SoupBBDO1935
I bet he drinks Carling Black Label.Carling Black LabelWCRS1986
Probably the best lager in the world.CarlsbergSaatchi & Saatchi1973
Australians wouldn't give a XXXX for anything else.Castlemaine XXXXSaatchi & Saatchi1984
Please don't squeeze the Charmin.CharminBenton & Bowles1964
The Citi never sleeps.CitibankWells, Rich, Greene1970
Does she or doesn't she?ClairolFoote Cone & Belding1964
The antidote for civilization.Club MedAmmirati & Puris1982
The pause that refreshes.Coca-Cola1929
SimplesComparethemarket.comVCCP2009
It's what your right arm's for.Courage Tavern AleBMP.DDB
Look, Ma, no cavities!CrestBenton & Bowles1958
A diamond is forever.De Beers ConsolidatedN W Ayer1948
Free enterprise with every copy.The EconomistAMV.BBDO1990
Go to work on an egg.Egg Marketing BoardMather & Crowther1957
Put a tiger in your tank.EssoMcCann-Erickson1964
When it absolutely, positively has to be there overnight.Federal ExpressAlly & Gargano1982
Cats like Felix like Felix.FelixBMP.DDB1989
Hand-built by robots.Fiat StradaCollett Dickenson Pearce & Partners1979
No FT, no comment.Financial Times1982
Capitalist tool.Forbes
Say it with flowers.FTD (Interflora)The Company1917
Say no to no say.Greater London CouncilBoase Massimi Pollit1984
Guinness is good for you.GuinnessS H Benson1929
My goodness, my Guinness!GuinnessS H Benson1931
Don't be vague. Ask for Haig.Haig Scotch WhiskyLord & Thomas1934
When you care enough to send the very best.HallmarkFoote, Cone & Belding1934
Happiness is a cigar called Hamlet.HamletCollett Dickenson Pearce & Partners1960
If you want to get ahead, get a hat.Hat Council1934
We answer to a higher authority.Hebrew NationalScali, McCabe & Sloves1965
Heineken refreshes the parts other beers cannot reach.HeinekenCollett Dickenson Pearce & Partners1974
Beanz meanz Heinz.Heinz Baked BeansYoung & Rubicam1966
I think, therefore IBM.IBMOgilvy & Mather1988
It is. Are you?The IndependentSaatchi & Saatchi1987
Grace... space... pace.JaguarNelson Advertising1950s
Nothing runs like a Deere.John DeereGardner1972
Snap! Crackle! Pop!Kellogg's Rice KrispiesJ Walter Thompson1932
Finger lickin' good.KFCOgilvy & Mather1952
We all adore a Kia-Ora.Kia-OraBMP.DDB
Have a break. Have a Kit-Kat.Kit KatJ Walter Thompson1957
You can break a brolly but you can't k-nacker a Knirps.KnirpsGold Greenlees Trott1981
Because I'm worth it.L'Orealllon Specht, McCann-Erickson, New York1973
Betcha can't eat just one.Lay'sBBDO1981
Originals never fitLevi’s OriginalsBBH 2008
You don't have to be Jewish to love Levy's.Levy's Rye BreadDoyle Dane Bernbach1967
Pocket pulling powerLynx BulletBBH New York2009
The milk chocolate melts in your mouth, not in your hand.M&MsTed Bates1954
A newspaper, not a snoozepaper.The Mail on SundayLowe Howard-Spink1988
A Mars a day helps you work, rest and play.MarsD'Arcy Masius Benton & Bowles1965
Good to the last drop.Maxwell House1915
Tastes so good cats ask for it by name.Meow MixDella Femina Travisano1976
Merrill Lynch is bullish on America.Merrill LynchOgilvy & Mather1973
Where do you want to go today?MicrosoftMicrosoft
Got Milk?MilkGoodby, Silverstein & Partners1993
Milk's gotta lotta bottle.Milk Marketing BoardBMP.DDB1982
It's Miller time!MillerMcCann Erickson
Safety fast.MG1933
When it rains, it pours!Morton Salt1911
Lick the lid of lifeMullerTBWA London2007/08
I love New York.New YorkWells, Rich, Greene1977
Just do it.NikeWieden & Kennedy1988
The future's bright. The future's Orange.OrangeWCRS1994
Be humankindOxfamRKCR Y&R2008
Ask the man who owns one.PackardAustin Bement, Inc.1925
Preparing to be a beautiful lady.Pear's Soap
Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi.Pepsi ColaBoase Massimi Pollitt1973
You'll wonder where the yellow went when you brush your teeth with Pepsodent.PepsodentFoote, Cone & Belding1956
It takes a tough man to make a tender chicken.PerdueScali, McCabe & Sloves1972
Sometimes you feel like a nut, sometimes you don't.Peter Paul MoundsDancer-Fitzgerald-Sample1953
If it's on, it's in.Radio TimesMCBD1991
I liked it so much I bought the company.Remington1979
It's a lot less bovver than a hover.Qualcast ConcordWCRS1985
Schhh…You-Know-Who.Schweppes1962
The Uncola.Seven Up/7 UpJ Walter Thompson1973
You can be sure of Shell.Shell Oil1982
It's a Skoda. Honest.SkodaFallon2000
WotalotIgot!SmartiesJWT1961
For mash, get Smash.SmashBoase Massimi Pollitt1970
Children's shoes have far to go.Start-Rite ShoesStanley Studios1945
Reassuringly expensive.Stella ArtoisLowe Howard-Spink1981
Raise your hand if you're sure.SureWells, Rich, Greene1984
You know when you've been Tango'd.TangoHHCL1994
All the news that's fit to print.The New York TimesDirect1986
Don't just book it. Thomas Cook it.Thomas CookDon White, Executive Creative Director of Benton & Bowles1981
It takes a licking and keeps on ticking.Timex1956
Which twin has the Toni?ToniFoote, Cone & Belding1946
Hello Tosh, gotta Toshiba?ToshibaGold Greenlees Trott1984
The car in front is a Toyota.Toyota1997
Fly the friendly skies.United AirlinesLeo Burnett1966
Be all you can be.US ArmyN W Ayer1981
We drink all we can. The rest we sell.Utica ClubDoyle Dane Bernbach1965
It's everywhere you want to be.VisaBBDO1988
Drivers wanted.VolkswagenArnold Communications1995
Think Small.VolkswagenDoyle Dane Bernbach1962
We only select the two best bits.Wall'sBeattie McGuinness Bungay2009
What we want is Watney's.Watney's1950s
Where's the beef?Wendy'sDancer-Fitzgerald-Sample1984
Breakfast of champions.WheatiesBlackett-Sample-Gummert1935
You give us 22 minutes, we'll give you the world.WINS Radio, New York1965
Let your fingers do the walking.Yellow PagesGeers Gross1964
The appliance of science.ZanussiGeers Gross1981





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