Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

SLOGAN ADVERTISER AD AGENCY YEAR VIEW AD MEDIA STILL Access. Your flexible friend. Access 1978 Impossible is nothing Adidas TBWA / 180 Amsterdam 2004 Plop, plop, fizz, fizz, oh what a relief it is. 'Plink, plink, fizz, fizz.' Alka Seltzer Jack Tinker & Partners 1953 You're in good hands with Allstate. Allstate Allstate / Leo Burnett 1950 Don´t leave home without it. American Express Ogilvy & Mather 1975 Think different. Apple Macintosh TBWA Chiat/Day 1997 Reach out and touch someone. AT&T N W Ayer 1979 Vorsprung Durch Technik. Audi BBH 1982 We try harder. Avis Rent A Car Doyle Dane Bernbach 1962 Ah! Bisto Bisto circa 1919 The ultimate driving machine. BMW Ammirati & Puris 1975 The quick picker upper. Bounty Dancer-Fitzgerald-Sample 1960 When you got it, flaunt it. Braniff Airlines Lois Pitts Gershon Pon 1967 The world's favourite airline. British Airways Saatchi & Saatchi 1983 It's good to talk. British Telecom/BT Abbott Mead Vickers/BBDO 1994 A little dab'll do ya. Brylcreem Kenyon & Eckhardt 1949 Have it your way. Burger King BBDO 1973 Are you a Cadbury's Fruit & Nut case? Cadbury's Fruit & Nut Young & Rubicam 1978 And all because the lady loves Milk Tray. Cadbury's Milk Tray Leo Burnett 1968 Calgon, take me away. Calgon Ketchum 1998 I'd walk a mile for a Camel. Camel N W Ayer 1921 M'm! M'm! Good! Campbell's Soup BBDO 1935 I bet he drinks Carling Black Label. Carling Black Label WCRS 1986 Probably the best lager in the world. Carlsberg Saatchi & Saatchi 1973 Australians wouldn't give a XXXX for anything else. Castlemaine XXXX Saatchi & Saatchi 1984 Please don't squeeze the Charmin. Charmin Benton & Bowles 1964 The Citi never sleeps. Citibank Wells, Rich, Greene 1970 Does she or doesn't she? Clairol Foote Cone & Belding 1964 The antidote for civilization. Club Med Ammirati & Puris 1982 It's the real thing Coca Cola McCann-Erickson 1969 The pause that refreshes. Coca-Cola 1929 Simples Comparethemarket.com VCCP 2009 It's what your right arm's for. Courage Tavern Ale BMP.DDB Look, Ma, no cavities! Crest Benton & Bowles 1958 A diamond is forever. De Beers Consolidated N W Ayer 1948 The last place you want to go Dixons M&C Saatchi, London 2009 Go to work on an egg. Egg Marketing Board Mather & Crowther 1957 Put a tiger in your tank. Esso McCann-Erickson 1964 When it absolutely, positively has to be there overnight. Federal Express Ally & Gargano 1982 Cats like Felix like Felix. Felix BMP.DDB 1989 Hand-built by robots. Fiat Strada Collett Dickenson Pearce & Partners 1979 No FT, no comment. Financial Times 1982 Capitalist tool. Forbes 1979 Say it with flowers. FTD (Interflora) The Company 1917 The Best a Man Can Get Gillette BBDO 1989 Say no to no say. Greater London Council Boase Massimi Pollitt Univas 1984 Guinness is good for you. Guinness S H Benson 1929 My goodness, my Guinness! Guinness S H Benson 1936 Don't be vague. Ask for Haig. Haig Scotch Whisky Lord & Thomas 1934 When you care enough to send the very best. Hallmark Foote, Cone & Belding 1934 Happiness is a cigar called Hamlet. Hamlet Collett Dickenson Pearce & Partners 1960 If you want to get ahead, get a hat. Hat Council 1934 We answer to a higher authority. Hebrew National Scali, McCabe & Sloves 1975 Heineken refreshes the parts other beers cannot reach. Heineken Collett Dickenson Pearce & Partners 1974 Beanz meanz Heinz. Heinz Baked Beans Young & Rubicam 1967 I think, therefore IBM. IBM Ogilvy & Mather 1988 Grace ... space ... pace Jaguar Nelson Advertising 1950s Nothing runs like a Deere. John Deere Gardner 1972 Snap! Crackle! Pop! Kellogg's Rice Krispies J Walter Thompson 1932 Finger lickin' good. KFC Ogilvy & Mather 1952 We all adore a Kia-Ora. Kia-Ora BMP.DDB Have a break. Have a Kit-Kat. Kit Kat J Walter Thompson 1957 You can break a brolly but you can't k-nacker a Knirps. Knirps Gold Greenlees Trott 1981 Betcha can't eat just one. Lay's BBDO 1981 You don't have to be Jewish to love Levy's. Levy's Rye Bread Doyle Dane Bernbach 1967 Because I'm worth it. L'Oreal llon Specht, McCann-Erickson, New York 1973 The milk chocolate melts in your mouth, not in your hand. M&Ms Ted Bates 1954 Did you Maclean your teeth today? Macleans Ogilvy Benson & Mather Ltd 1938 A Mars a day helps you work, rest and play. Mars D'Arcy Masius Benton & Bowles 1965 There are some things money can't buy. For everything else, there's MasterCard Mastercard McCann Erickson 1997 Good to the last drop. Maxwell House 1915 Maybe she's born with it. Maybe it's Maybelline Maybelline Lintas 1991 Tastes so good cats ask for it by name. Meow Mix Della Femina Travisano 1976 Merrill Lynch is bullish on America. Merrill Lynch Ogilvy & Mather 1973 Safety fast. MG 1933 Where do you want to go today? Microsoft Microsoft Got Milk? Milk (California Milk Processor Board) Goodby, Silverstein & Partners 1993 Milk's gotta lotta bottle. Milk Marketing Board BMP.DDB 1982 It's Miller time! Miller McCann Erickson When it rains, it pours! Morton Salt 1911 Lick the lid of life Muller TBWA London 2007/08 I love New York. New York Wells, Rich, Greene 1977 Just do it. Nike Wieden & Kennedy 1987 The future's bright. The future's Orange. Orange WCRS 1994 Ask the man who owns one. Packard Austin Bement, Inc. 1925 Preparing to be a beautiful lady. Pear's Soap It's a bit of an animal Peperami Lowe Lintas 1993 Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi. Pepsi Cola Dave Trott, BMP 1974 You'll wonder where the yellow went when you brush your teeth with Pepsodent. Pepsodent Foote, Cone & Belding 1956 It takes a tough man to make a tender chicken. Perdue Scali, McCabe & Sloves 1972 Sometimes you feel like a nut, sometimes you don't. Peter Paul Mounds Dancer-Fitzgerald-Sample 1953 It's a lot less bovver than a hover. Qualcast Concord WCRS 1985 If it's on, it's in. Radio Times MCBD 1991 I liked it so much I bought the company. Remington 1979 Does exactly what it says on the tin Ronseal HHCL 1994 No child born to die Save The Children Adam & Eve 2011 Schhh…You-Know-Who. Schweppes 1962 The Uncola. Seven Up/7 Up J Walter Thompson 1973 You can be sure of Shell. Shell Oil 1982 It's a Skoda. Honest. Skoda Fallon 2000 WotalotIgot! Smarties JWT 1961 For mash, get Smash. Smash Boase Massimi Pollitt Univas 1978 Should've gone to Specsavers Specsavers Specsavers Creative 2003 Children's shoes have far to go. Start-Rite Shoes Stanley Studios 1945 Reassuringly expensive. Stella Artois Lowe Howard-Spink 1981 Raise your hand if you're Sure. Sure Wells, Rich, Greene 1986 You know when you've been Tango'd. Tango HHCL 1994 Every little helps Tesco Lowe Howard-Spink 1993 Labour isn't working The Conservative Party Saatchi & Saatchi 1978 Free enterprise with every copy. The Economist AMV.BBDO 1990 It is. Are you? The Independent Saatchi & Saatchi 1987 A newspaper, not a snoozepaper. The Mail on Sunday Lowe Howard-Spink 1988 All the news that's fit to print. The New York Times Adolph Ochs 1896 Don't just book it. Thomas Cook it. Thomas Cook Don White, Executive Creative Director of Benton & Bowles 1981 It takes a licking and keeps on ticking. Timex 1956 Which twin has the Toni? Toni Foote, Cone & Belding 1946 Hello Tosh, gotta Toshiba? Toshiba Gold Greenlees Trott 1984 The car in front is a Toyota. Toyota 1996 Gets you back to you Twinings AMV BBDO 2011 Fly the friendly skies. United Airlines Leo Burnett 1966 Be all you can be. US Army N W Ayer 1981 We drink all we can. The rest we sell. Utica Club Doyle Dane Bernbach 1965 It's everywhere you want to be. Visa BBDO 1988 Drivers wanted. Volkswagen Arnold Communications 1995 Think Small. Volkswagen Doyle Dane Bernbach 1959 What we want is Watney's. Watney's 1950s Where's the beef? Wendy's Dancer-Fitzgerald-Sample 1984 Breakfast of champions. Wheaties Blackett-Sample-Gummert 1935 You give us 22 minutes, we'll give you the world. WINS Radio, New York 1965 Hello Boys Wonderbra TBWA 1995 Let your fingers do the walking. Yellow Pages Geers Gross 1964 The appliance of science. Zanussi Geers Gross 1981

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