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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

SLOGANADVERTISERAD AGENCYYEARVIEW ADMEDIA STILL
Access. Your flexible friend.Access1978
Impossible is nothingAdidasTBWA / 180 Amsterdam2004
Plop, plop, fizz, fizz, oh what a relief it is. 'Plink, plink, fizz, fizz.'Alka SeltzerJack Tinker & Partners1953
You're in good hands with Allstate.AllstateAllstate / Leo Burnett1950
Don´t leave home without it.American ExpressOgilvy & Mather1975
Think different.Apple MacintoshTBWA Chiat/Day1997
Reach out and touch someone.AT&TN W Ayer1979
Vorsprung Durch Technik.AudiBBH1982
We try harder.Avis Rent A CarDoyle Dane Bernbach1962
Ah! BistoBistocirca 1919
The ultimate driving machine.BMWAmmirati & Puris1975
The quick picker upper.BountyDancer-Fitzgerald-Sample1960
When you got it, flaunt it.Braniff AirlinesLois Pitts Gershon Pon1967
The world's favourite airline.British AirwaysSaatchi & Saatchi1983
It's good to talk.British Telecom/BTAbbott Mead Vickers/BBDO1994
A little dab'll do ya.BrylcreemKenyon & Eckhardt1949
Have it your way.Burger KingBBDO1973
Are you a Cadbury's Fruit & Nut case?Cadbury's Fruit & NutYoung & Rubicam1978
And all because the lady loves Milk Tray.Cadbury's Milk TrayLeo Burnett1968
Calgon, take me away.CalgonKetchum1998
I'd walk a mile for a Camel.CamelN W Ayer1921
M'm! M'm! Good!Campbell's SoupBBDO1935
I bet he drinks Carling Black Label.Carling Black LabelWCRS1986
Probably the best lager in the world.CarlsbergSaatchi & Saatchi1973
Australians wouldn't give a XXXX for anything else.Castlemaine XXXXSaatchi & Saatchi1984
Please don't squeeze the Charmin.CharminBenton & Bowles1964
The Citi never sleeps.CitibankWells, Rich, Greene1970
Does she or doesn't she?ClairolFoote Cone & Belding1964
The antidote for civilization.Club MedAmmirati & Puris1982
It's the real thingCoca ColaMcCann-Erickson1969
The pause that refreshes.Coca-Cola1929
SimplesComparethemarket.comVCCP2009
It's what your right arm's for.Courage Tavern AleBMP.DDB
Look, Ma, no cavities!CrestBenton & Bowles1958
A diamond is forever.De Beers ConsolidatedN W Ayer1948
The last place you want to goDixonsM&C Saatchi, London2009
Go to work on an egg.Egg Marketing BoardMather & Crowther1957
Put a tiger in your tank.EssoMcCann-Erickson1964
When it absolutely, positively has to be there overnight.Federal ExpressAlly & Gargano1982
Cats like Felix like Felix.FelixBMP.DDB1989
Hand-built by robots.Fiat StradaCollett Dickenson Pearce & Partners1979
No FT, no comment.Financial Times1982
Capitalist tool.Forbes1979
Say it with flowers.FTD (Interflora)The Company1917
The Best a Man Can GetGilletteBBDO1989
Say no to no say.Greater London CouncilBoase Massimi Pollitt Univas1984
Guinness is good for you.GuinnessS H Benson1929
My goodness, my Guinness!GuinnessS H Benson1936
Don't be vague. Ask for Haig.Haig Scotch WhiskyLord & Thomas1934
When you care enough to send the very best.HallmarkFoote, Cone & Belding1934
Happiness is a cigar called Hamlet.HamletCollett Dickenson Pearce & Partners1960
If you want to get ahead, get a hat.Hat Council1934
We answer to a higher authority.Hebrew NationalScali, McCabe & Sloves1975
Heineken refreshes the parts other beers cannot reach.HeinekenCollett Dickenson Pearce & Partners1974
Beanz meanz Heinz.Heinz Baked BeansYoung & Rubicam1967
I think, therefore IBM.IBMOgilvy & Mather1988
Grace ... space ... paceJaguarNelson Advertising1950s
Nothing runs like a Deere.John DeereGardner1972
Snap! Crackle! Pop!Kellogg's Rice KrispiesJ Walter Thompson1932
Finger lickin' good.KFCOgilvy & Mather1952
We all adore a Kia-Ora.Kia-OraBMP.DDB
Have a break. Have a Kit-Kat.Kit KatJ Walter Thompson1957
You can break a brolly but you can't k-nacker a Knirps.KnirpsGold Greenlees Trott1981
Betcha can't eat just one.Lay'sBBDO1981
You don't have to be Jewish to love Levy's.Levy's Rye BreadDoyle Dane Bernbach1967
Because I'm worth it.L'Orealllon Specht, McCann-Erickson, New York1973
The milk chocolate melts in your mouth, not in your hand.M&MsTed Bates1954
Did you Maclean your teeth today?MacleansOgilvy Benson & Mather Ltd1938
A Mars a day helps you work, rest and play.MarsD'Arcy Masius Benton & Bowles1965
There are some things money can't buy. For everything else, there's MasterCardMastercardMcCann Erickson1997
Good to the last drop.Maxwell House1915
Maybe she's born with it. Maybe it's MaybellineMaybellineLintas1991
Tastes so good cats ask for it by name.Meow MixDella Femina Travisano1976
Merrill Lynch is bullish on America.Merrill LynchOgilvy & Mather1973
Safety fast.MG1933
Where do you want to go today?MicrosoftMicrosoft
Got Milk?Milk (California Milk Processor Board)Goodby, Silverstein & Partners1993
Milk's gotta lotta bottle.Milk Marketing BoardBMP.DDB1982
It's Miller time!MillerMcCann Erickson
When it rains, it pours!Morton Salt1911
Lick the lid of lifeMullerTBWA London2007/08
I love New York.New YorkWells, Rich, Greene1977
Just do it.NikeWieden & Kennedy1987
The future's bright. The future's Orange.OrangeWCRS1994
Ask the man who owns one.PackardAustin Bement, Inc.1925
Preparing to be a beautiful lady.Pear's Soap
It's a bit of an animalPeperamiLowe Lintas1993
Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi.Pepsi ColaDave Trott, BMP1974
You'll wonder where the yellow went when you brush your teeth with Pepsodent.PepsodentFoote, Cone & Belding1956
It takes a tough man to make a tender chicken.PerdueScali, McCabe & Sloves1972
Sometimes you feel like a nut, sometimes you don't.Peter Paul MoundsDancer-Fitzgerald-Sample1953
It's a lot less bovver than a hover.Qualcast ConcordWCRS1985
If it's on, it's in.Radio TimesMCBD1991
I liked it so much I bought the company.Remington1979
Does exactly what it says on the tinRonsealHHCL1994
No child born to dieSave The ChildrenAdam & Eve2011
Schhh…You-Know-Who.Schweppes1962
The Uncola.Seven Up/7 UpJ Walter Thompson1973
You can be sure of Shell.Shell Oil1982
It's a Skoda. Honest.SkodaFallon2000
WotalotIgot!SmartiesJWT1961
For mash, get Smash.SmashBoase Massimi Pollitt Univas1978
Should've gone to SpecsaversSpecsaversSpecsavers Creative2003
Children's shoes have far to go.Start-Rite ShoesStanley Studios1945
Reassuringly expensive.Stella ArtoisLowe Howard-Spink1981
Raise your hand if you're Sure.SureWells, Rich, Greene1986
You know when you've been Tango'd.TangoHHCL1994
Every little helpsTescoLowe Howard-Spink1993
Labour isn't workingThe Conservative PartySaatchi & Saatchi1978
Free enterprise with every copy.The EconomistAMV.BBDO1990
It is. Are you?The IndependentSaatchi & Saatchi1987
A newspaper, not a snoozepaper.The Mail on SundayLowe Howard-Spink1988
All the news that's fit to print.The New York TimesAdolph Ochs1896
Don't just book it. Thomas Cook it.Thomas CookDon White, Executive Creative Director of Benton & Bowles1984
It takes a licking and keeps on ticking.Timex1956
Which twin has the Toni?ToniFoote, Cone & Belding1946
Hello Tosh, gotta Toshiba?ToshibaGold Greenlees Trott1984
The car in front is a Toyota.Toyota1996
Gets you back to youTwiningsAMV BBDO2011
Fly the friendly skies.United AirlinesLeo Burnett1966
Be all you can be.US ArmyN W Ayer1981
We drink all we can. The rest we sell.Utica ClubDoyle Dane Bernbach1965
It's everywhere you want to be.VisaBBDO1988
Drivers wanted.VolkswagenArnold Communications1995
Think Small.VolkswagenDoyle Dane Bernbach1959
What we want is Watney's.Watney's1950s
Where's the beef?Wendy'sDancer-Fitzgerald-Sample1984
Breakfast of champions.WheatiesBlackett-Sample-Gummert1935
You give us 22 minutes, we'll give you the world.WINS Radio, New York1965
Hello BoysWonderbraTBWA1995
Let your fingers do the walking.Yellow PagesGeers Gross1964
The appliance of science.ZanussiGeers Gross1981

The information presented on this page is offered in good faith and is correct to the best of our knowledge. If any factual errors have appeared here inadvertently, then we would be pleased to hear from anyone wishing to offer corrections.






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