Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

We try harder.

We try harder.

TV commercial (1979) courtesy of Xtreme Information Image courtesy of The Advertising Archives There is no truth to the rumor that 'We try harder' is Vietnamese for 'Aim here'. But so many GIs took the bright Avis button with them to Vietnam that it caused a problem when they wore them in combat. So Avis produced a special camouflaged version. Claim proven.

Advertiser: Avis Rent A Car

Ad agency: Doyle Dane Bernbach

Year: 1962

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