
	Advertising Slogan Hall of Fame

The Advertising Slogan Hall of Fame recognizes excellence, achievement, best practice and creativity in advertising. Launched in 2000, the Hall of Fame recognizes 114 lines as members, ranging from 'Let your fingers do the walking' to 'Heineken refreshes the parts other beers cannot reach'. Following our AdSlogans, Slogan of the Year 2007/08 competition, we have four new members (Muller, BBCiPlayer, Oxfam and Levi's), see below:

We try harder.

We try harder.

Sourced from: The Advertising Archive

There is no truth to the rumor that 'We try harder' is Vietnamese for 'Aim here'. But so many GIs took the bright Avis button with them to Vietnam that it caused a problem when they wore them in combat. So Avis produced a special camouflaged version. Claim proven.

Advertiser: Avis Rent A Car

Ad agency: Doyle Dane Bernbach

Year: 1962