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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words




Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

We answer to a higher authority.



We answer to a higher authority.
TV commercial (1997) courtesy of Xtreme Information

In 1975, Hebrew National hot dogs launched the "We Answer to a Higher Authority" ad campaign. The slogan quickly became a symbol for quality, appealing to Jews and non-Jews alike.

Scali (later acquired by Ogilvy & Mather) was selected "Agency of the Year" by AD AGE and "Higher Authority" won a Clio (back in the days when only a handful were given). Source: Wally Eater, then Product Manager on Hebrew National (then a subsidiary of Colgate-Palmolive)
Advertiser: Hebrew National
Ad agency: Scali, McCabe & Sloves
Year: 1975


The information presented on this page is offered in good faith and is correct to the best of our knowledge. If any factual errors have appeared here inadvertently, then we would be pleased to hear from anyone wishing to offer corrections.






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