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We answer to a higher authority.



We answer to a higher authority.
TV commercial (1997) courtesy of Xtreme Information

In 1965, Hebrew National hot dogs launched the "We Answer to a Higher Authority" ad campaign. The slogan quickly became a symbol for quality, appealing to Jews and non-Jews alike.

www.hebrewnational.com
Advertiser: Hebrew National
Ad agency: Scali, McCabe & Sloves
Year: 1965






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