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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

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Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

There are some things money can't buy. For everything else, there's MasterCard



There are some things money can't buy. For everything else, there's MasterCard
1997 saw the launch of Priceless®, the award-winning advertising campaign which ran in 98 countries and in 46 languages. This campaign significantly raises brand awareness and usage—and enters “MasterCard” into the lexicon of everyday usage.
Advertiser: Mastercard
Ad agency: McCann Erickson
Year: 1997


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