
	Advertising Slogan Hall of Fame

The Advertising Slogan Hall of Fame recognizes excellence, achievement, best practice and creativity in advertising. Launched in 2000, the Hall of Fame recognizes 114 lines as members, ranging from 'Let your fingers do the walking' to 'Heineken refreshes the parts other beers cannot reach'. Following our AdSlogans, Slogan of the Year 2007/08 competition, we have four new members (Muller, BBCiPlayer, Oxfam and Levi's), see below:

The milk chocolate melts in your mouth, not in your hand.

The milk chocolate melts in your mouth, not in your hand.

Advertiser: M&Ms

Ad agency: Ted Bates

Year: 1954