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Understand the evolution of an advertising slogan

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Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

The last place you want to go



The last place you want to go
Copywriter: Simon Dicketts

Creative/Art Director: Graham Fink

This witty print campaign from online retailer Dixons leads shoppers to their favourite shopping destinations with directions printed in the distinctinctive typography of Harrods, Selfridges and John Lewis. But an abrupt switch to Dixons' more understated type encourages them to make their final purchases at the Dixon website.
Advertiser: Dixons
Ad agency: M&C Saatchi, London
Year: 2009


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