SLOGAN KNOW-HOW

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Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

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	Shortlist of Nominations 2011

Listed below are the shortlisted nominations for the AdSlogans, Slogan of the Year 2011. The winning slogan has been inducted into the Advertising Slogan Hall of Fame. Click here for the winner results.

Smash it to pieces, love it to bits

Smash it to pieces, love it to bits

Advertiser: Terry's Chocolate Orange

Ad agency: DDB UK

Year: 2010