For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

Plop, plop, fizz, fizz, oh what a relief it is. 'Plink, plink, fizz, fizz.'

Plop, plop, fizz, fizz, oh what a relief it is. 'Plink, plink, fizz, fizz.'
TV commercial 1965, courtesy of Xtreme Information

Image 1979 featuring Sammy Davis Jr, courtesy of

The original "Plop, Plop" jingle was written by musician Tom Dawes, a former member of The Cyrkle. The tune did not hit hit the airwaves until 1975, when the sprightly spokesperson Speedy Alka-Seltzer first sang it. Three years later, Sammy Davis Jr. gave the jingle his touch when he made two covers, one "Rock" and the other "Big Band," and performed them on "The Frank Sinatra Show." The original lyrics are simply: "Plop, plop, fizz, fizz, oh what a relief it is!!"

In 2007, Alka-Seltzer recreated its classic jingle in a TV ad released during the 2007 Super Bowl. The commercial was the end result of “Bring Back The Fizz”, a national “Battle of the Bands” competition held in December 2006, one of three advertisement re-makes connected with the 75th anniversary of Alka-Seltzer
Advertiser: Alka Seltzer
Ad agency: Jack Tinker & Partners
Year: 1953

The information presented on this page is offered in good faith and is correct to the best of our knowledge. If any factual errors have appeared here inadvertently, then we would be pleased to hear from anyone wishing to offer corrections.

Basic Talk Ltd trading as AdSlogans ©
Home | Slogan Features | About Us | FAQ | Links | Contact Us |