For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

No child born to die

No child born to die
Creative: Nick Sheppard, Tom Webber, Ben Tollett, Emer Stamp

Winner of Slogan of the Year 2011. This slogan projects a hard hitting message about the need to reduce the millions of needless child deaths every year from preventable causes, whilst retaining a positive sentiment stressing the potential of childhood
Advertiser: Save The Children
Ad agency: Adam & Eve
Year: 2011

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