For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

Labour isn't working

Labour isn't working
Rutherford, Andrew (copywriter)

Walsh, Martyn (art director)

Cramp, Bob (photographer)

Courtesy of V&A Museum

The controversial and memorable 'Labour Isn't Working' image was created for a Conservative Party poster and cinema campaign in 1978, in anticipation of a general election. Reissued in 1979 - election year - as 'Labour Still Isn't Working', it preyed on one of modern life's widespread anxieties, that of the fear of unemployment. It is often claimed that this poster was a factor in the fall of Prime Minister James Callaghan's Labour Party government and its replacement by a Conservative government led by Margaret Thatcher.
Advertiser: The Conservative Party
Ad agency: Saatchi & Saatchi
Year: 1978

The information presented on this page is offered in good faith and is correct to the best of our knowledge. If any factual errors have appeared here inadvertently, then we would be pleased to hear from anyone wishing to offer corrections.

Basic Talk Ltd trading as AdSlogans ©
Home | Slogan Features | About Us | FAQ | Links | Contact Us |