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SLOGAN KNOW-HOW

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Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

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Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

Impossible is nothing



Impossible is nothing
Image courtesy of The Newspaper Marketing Agency

“Impossible is Nothing” is the central message of a global brand campaign that launched in 2004. It brings to life the attitude Adidas shares with athletes around the world – the desire to render the impossible possible, to push yourself further, to surpass limits, to break new ground. The campaign shows the rich stable of Adidas athletes past and present, including the greatest of all time, boxing legend Muhammad Ali, long-distance runner Haile Gebrselassie, football icon David Beckham and NBA star Tracy McGrady.
Advertiser: Adidas
Ad agency: TBWA / 180 Amsterdam
Year: 2004


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