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Understand the evolution of an advertising slogan

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Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

If you want to get ahead, get a hat.



If you want to get ahead, get a hat.
Print ad courtesy of The Advertising Archives

We are reliably informed that this slogan was invented by the late Charles Sydney Catlin (1915 - 1991) born in London, to the sound of Bow Bells.

The story goes that Charles had gone to an interview for a job at an advertising company and had shown them his portfolio, which included this saying he had made up into poster format. He was not accepted for the position. But some months later he saw his saying all over an advert on London Underground. He was to say the least very upset indeed.

Charles was rightly very proud of this now infamous advertising slogan and used his story as a message to his family to always safeguard your own work.
Advertiser: Hat Council
Ad agency:
Year: 1934


The information presented on this page is offered in good faith and is correct to the best of our knowledge. If any factual errors have appeared here inadvertently, then we would be pleased to hear from anyone wishing to offer corrections.






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