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Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

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Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

Hello Boys

Hello Boys
Art director - Steve Chethem, Nigel Rose

Courtesy of V&A Museum

This is a poster advertising a bra made by Playtex. This poster campaign, featuring the model Eva Herzigova, was unusual in that underwear publicity had previously been largely confined to women’s magazines. The campaign was provocative with challenging slogans like ‘Hello Boys’ and ‘Or are you just pleased to see me?’ In 2011, it was voted the best poster ad ever created, in Campaign's Outdoor Hall of Fame, held in association with the Outdoor Media Centre
Advertiser: Wonderbra
Ad agency: TBWA
Year: 1995

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