The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding. The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’
Art director - Steve Chethem, Nigel Rose
Courtesy of V&A Museum
This is a poster advertising a bra made by Playtex. This poster campaign, featuring the model Eva Herzigova, was unusual in that underwear publicity had previously been largely confined to women’s magazines. The campaign was provocative with challenging slogans like ‘Hello Boys’ and ‘Or are you just pleased to see me?’ In 2011, it was voted the best poster ad ever created, in Campaign's Outdoor Hall of Fame, held in association with the Outdoor Media Centre
Ad agency: TBWA
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