For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

Guinness is good for you.

Guinness is good for you.
Courtesy of V&A Museum

Advertising of Guinness began on a national scale in 1929, through the advertising agency S. H. Benson. The collaboration between the copy-writer R. A. Bevan (son of the painter Robert Bevan), the art director Dicky Richards, and the artist John Gilroy, resulted in some of the most memorable posters ever produced. During Gilroy’s long association with Arthur Guinness Son & Co. Ltd., he invented the famous Guinness menagerie of toucans, seals, ostriches, camels, giraffes, etc. – based on studies he made at the zoo. The campaigns also sought to associate Guinness with strength, so many of Gilroy’s designs show prodigious feats of strength. Humour, too, played an important part. Slogans like ‘Guinness is Good for You’ and ‘My Goodness My Guinness’ became popular catchphrases.
Advertiser: Guinness
Ad agency: S H Benson
Year: 1929

The information presented on this page is offered in good faith and is correct to the best of our knowledge. If any factual errors have appeared here inadvertently, then we would be pleased to hear from anyone wishing to offer corrections.

Basic Talk Ltd trading as AdSlogans ©
Home | Slogan Features | About Us | FAQ | Links | Contact Us |