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Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

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Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

Got Milk?

Got Milk?
David Beckham 2006

In 1993 California dairy processors join forces to form the California MilkProcessor Board. Their mission? To remind people to drink milk. San Francisco based ad agency Goodby, Berlin & Silverstein install a video camera behind a refrigerator to monitor the reaction of people who 'unexpectedly' run out of milk. The study concludes that people really despise being out of milk. This important insight about milk deprivation lays the ground work for the 'Got Milk' advertising campaign. The very first 'Got Milk' TV ad aired in November 1993. The advertising agency now known as Goodby, Silverstein & Partners are still breathing new life into this long running campaign today. The milk moustache campaign features a number of celebrities, see

For more historical background on the slogan, see
Advertiser: Milk (California Milk Processor Board)
Ad agency: Goodby, Silverstein & Partners
Year: 1993

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