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Understand the evolution of an advertising slogan

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Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

Don't be vague. Ask for Haig.

Don't be vague. Ask for Haig.
Image courtesy of The Advertising Archives 1973

This slogan was first introduced in the 1930s and continued to be used into the 1970s. The image featured was taken in 1973 by an american photographer and features the model Maggie Lorraine (real name Margaret Saxby) who informs us that real whisky was used in the glasses.
Advertiser: Haig Scotch Whisky
Ad agency: Lord & Thomas
Year: 1934

The information presented on this page is offered in good faith and is correct to the best of our knowledge. If any factual errors have appeared here inadvertently, then we would be pleased to hear from anyone wishing to offer corrections.

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