For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

Don´t leave home without it.

Don´t leave home without it.
Image 1989 featuring Ella FitzGerald courtesy

TV commercial (1991) courtesy of Xtreme Information

In 1975, David Ogilvy of Ogilvy & Mather developed this highly successful campaign. The slogan was intended to establish travellers cheques and cheque cards as essential to everyday life. The American actor Karl Malden starred in over 100 TV spots and served as the public face of American Express for 25 years. Another famous slogan used to promote the charge card was "American Express. That'll do nicely'".
Advertiser: American Express
Ad agency: Ogilvy & Mather
Year: 1975

The information presented on this page is offered in good faith and is correct to the best of our knowledge. If any factual errors have appeared here inadvertently, then we would be pleased to hear from anyone wishing to offer corrections.

Basic Talk Ltd trading as AdSlogans ©
Home | Slogan Features | About Us | FAQ | Links | Contact Us |