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SLOGAN KNOW-HOW

For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

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Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

Don´t leave home without it.



Don´t leave home without it.
Image 1989 featuring Ella FitzGerald courtesy AdClassix.com

TV commercial (1991) courtesy of Xtreme Information

In 1975, David Ogilvy of Ogilvy & Mather developed this highly successful campaign. The slogan was intended to establish travellers cheques and cheque cards as essential to everyday life. The American actor Karl Malden starred in over 100 TV spots and served as the public face of American Express for 25 years. Another famous slogan used to promote the charge card was "American Express. That'll do nicely'".
Advertiser: American Express
Ad agency: Ogilvy & Mather
Year: 1975


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