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Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

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Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

Because I'm worth it.

Because I'm worth it.
TV commercial (1997) courtesy of Xtreme Information

Image courtesy of The Advertising Archives - circa 2000

"Because I’m Worth It" was written in 1973 by Ilon Specht a young copywriter with McCann Erickson. The message was all about what the woman thought. It was about her self-confidence, her decision, her style. Over time, “Because I’m Worth It” has become part of our social fabric and today an astonishing 80% of women recognize and respond to this positive phrase and powerful sentiment.

Source: L'Oreal - www.
Advertiser: L'Oreal
Ad agency: llon Specht, McCann-Erickson, New York
Year: 1973

The information presented on this page is offered in good faith and is correct to the best of our knowledge. If any factual errors have appeared here inadvertently, then we would be pleased to hear from anyone wishing to offer corrections.

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