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Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

Advertising Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

All the news that's fit to print.

All the news that's fit to print.
The slogan first appeared on February 10, 1897, in the upper left corner (the left ear) of the front page of The New York Times and has appeared there ever since.

Adolph Ochs introduced the slogan soon after acquiring control of the Times in 1896.
Advertiser: The New York Times
Ad agency: Adolph Ochs
Year: 1896

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