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The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

Ah! Bisto

Ah! Bisto
TV commercial (1977) courtesy of Xtreme Information

Image courtesy of The Advertising Archives circa 1919

Bisto stands for ‘browns, seasons and thickens all in one. The product was personified by the Bisto Kids, created at the end of World War I by the famous cartoonist, Will Owen. Today Bisto is served over 3.7 billion times a year in the UK alone.

In 2000, the 'Aah Bisto' slogan made a comeback after an absence of thirteen years.

For further information on the brand's history, see

Advertiser: Bisto
Ad agency:
Year: circa 1919

The information presented on this page is offered in good faith and is correct to the best of our knowledge. If any factual errors have appeared here inadvertently, then we would be pleased to hear from anyone wishing to offer corrections.

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