SLOGAN KNOW-HOW

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Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

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	Shortlist of Nominations 2008

Listed below are the shortlisted nominations for the AdSlogans Slogan of the Year 2008. The winning slogan has been inducted into the Advertising Slogan Hall of Fame. Click here for the winner results.

“For the journey”

“For the journey”

TV commercial courtesy of Xtreme Information

Website: http://www.lloydstsb.com/forthejourney.asp

Advertiser: Lloyds TSB

Ad agency: RKCR Y&R

Year: 2007/08