SLOGAN KNOW-HOW

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Understand the evolution of an advertising slogan

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	Shortlist of Nominations

Listed below are the shortlisted nominations for the AdSlogans Slogan of the Year 2007/08. The winning slogans have been inducted into the Advertising Slogan Hall of Fame. Click here for the results.

“For the journey”

“For the journey”

TV commercial courtesy of Xtreme Information

Website: http://www.lloydstsb.com/forthejourney.asp

Advertiser: Lloyds TSB

Ad agency: RKCR Y&R

Year: 2007/08