Anatomy of a Search -
The Search Phase
We take the search request, e.g.:
-
"Can you give us all the shampoo
lines?" (BizCheck)
-
"Can we compare the positioning of
competitive brands in our category?" (PosCheck)
-
"Can you give us all the lines that
talk about 'flavour'?" (TermCheck)
-
"Is anyone using the line 'Our
business is your future', particularly in financial
services?" (LineCheck)
We clarify any questions, e.g. What part of
financial services? e.g., Banking? Insurance? Loans?
We obtain the brand name, or brand category.
We agree a price and delivery time and promise
to call when the report has been delivered.
We search the AdSlogans.com database.
We search other reference sources, as needed.
We search the Web.
We search the UK, EC, US, Canadian, Australian,
New Zealand and Irish
Trademark Registries, if appropriate.
Anatomy of a Search - The Reporting Phase
|
|
We produce a totally customised report
of any users or near users, e.g. 'It's our business to
make your future a success', with a list of all lines
using the key words, e.g., 'business', 'future' and
'success'.
|
|
|
We provide a
list of all lines about specific ideas or using given
key words. |
|
|
We provide a
list of brand category lines (eg banking), organized by
brand & year. |
|
|
We provide a
list of brand category lines organized by positioning. |
We complete a quality-control check to ensure
good delivery of what is wanted.
We deliver by e-mail , typically 10-15 pages.
-
Normal: Overnight
-
Premium: within 4 hours
We follow up with a phone call to ensure
delivery is OK and client is satisfied.
We monitor the situation and provide further
alerts within one month if anything relevant pops up, e.g. a new
competitive ad using the line.
|
