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Slogan Steps |
What
You Want to Know |
Our
Solution (Click) |
What
It Does |
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1. |
Research the Brand Category |
"What's the big picture? Who
are the key players? What do they say?" |
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Lists lines in a particular brand
category alphabetically and chronologically. |
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2. |
Understand the Brand Owners |
"What makes the key players
tick? Where do they stand?" |
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Reviews corporate culture and strategic
intent of the key players in the brand category. |
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3. |
Check out the Competition |
"How does the brand's message
compare with competition?" |
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Compares brand positioning in a given
category. Shows main themes and gaps. |
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Develop
the Message |
"We're
brainstorming ideas for a new line. How can you
help?" |
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Checks
uses of specific terms, concepts or ideas for brainstorming. |
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| 5. |
Complete
the Message |
"How
can we find out if our new line is in use?" |
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Checks
prior or current use of a proposed new endline. |
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| 6. |
Evaluate
the Message |
"How
can we measure the line's effectiveness?" |
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Assesses
content of slogan against 25 critical benchmarks.
Provides basis for comparison. |
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Coordinate
into one simple package |
"How
can we carry out all the approporiate steps in one
simple, manageable process? |
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Provides
all our slogan development services in one cohesive
package at one low price. |
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Overcome
regulatory denial of approval. |
"How
can we attempt to get approval to a line when it
has been denied?" |
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Reports
on other approved uses of the same sort of concept
as a precedent, to seek a reversal. |
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| 9. |
Create
new slogan NEW! |
"How
can we develop an effective new tagline in minimum
time at minimum cost?" |
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Provides,
free of charge, self-administered questionnaire and
system to help planning and development of a new line. |
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| 10. |
Register
your new slogan NEW! |
"How
can I register my new slogan in your database?" |
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Enables
you to get your new slogan listed in the ADSlogans
database. |
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What's
your need? |
What
we can do for you |
Our
Solution |
| When
you need a new name or slogan for a product or service... |
We
go through an intensive collaborative process to
develop a new name and/or slogan for you. |
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When
you want to read up on the theory of advertising
slogans... |
We've
written an article -- The Art & Science of the
Advertising Slogan -- which helps put it all together. |
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When
you're creating or evaluating a new slogan and you
want to see how well it works... |
We'll
help you assess the content of a slogan against
25 key benchmarks and provide a basis for comparison. |
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| When
you want to read up on various subjects or opinions
pertaining to advertising slogans... |
We
collect and present articles from industry experts
about advertising slogans -- see Wise Words. |
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| When
you want to test your knowledge of advertising slogans
and have a bit of fun, too... |
We
present a new edition of our popular quiz each week
and provide an archive of previous games. |
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| When
you want to review the heritage of some the greatest
advertising lines in history... |
We
present The Advertising Slogan Hall of Fame, identifying
the best
in branding. |
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| When
you want to search this site... |
We
provide a search engine to search this site. |
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| When
you want study material... |
We
provide a vast array of study and reference materials
free of charge. |
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| When
you have any other questions about slogans or logos...
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We
are always ready to help you find out the information
you want. |
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