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| What
is TermCheck?
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A customised report of brand slogans depicting
specific ideas (eg, lines talking to parents, lines about
macho men, lines using the word experience, etc.)
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Delivered by e-mail
Who is it
for?
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Advertising agencies
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Advertisers
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Marketeers
When should it
be used?
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When developing a new line for a brand,
particularly when brainstorming
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When seeking to overcome
barriers to
regulatory approval through use of precedents
What is it for?
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Reports
examples of lines using specific
terms, words or
concepts (eg time is money)
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Serves as a reference point and idea
prompter
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Can help win regulatory approval in
difficult cases
How
soon can I get it?
How much does it cost?
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Normal: £250 (US$500/Euros
€400) for up to 400 lines
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Plus £50 (US$100 /Euros
€80) per additional 100 lines or part
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Premium: Normal fee plus 50%
How
do I order?
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Phone: Tim Foster on +44 (0)208 763
2225, any day, any time
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Fax: Tim Foster on +44 (0)208
763
2011
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E-Mail: Tim Foster on 
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