|
UK INSURANCE COMPANIES |
| Positioning |
Slogan |
Brand |
| better/best |
Better
insurance for the worldly wise. |
Guardian
Royal Exchange |
| better/best |
The
best in the country. |
NFU
Mutual |
| better/best |
We're
preferred because we're better. |
Preferred
Direct |
| better/best |
Always
the best policy. |
Telesure |
| better/best |
A better
deal at your fingertips. |
Touchline
Insurance Services |
 |
| brand |
Go ahead.
Go ahead with AXA. |
AXA |
| brand |
CGU and
you. |
CGU |
| brand |
Eagle Star.
How insurance should be. |
Eagle Star |
| brand |
At every
stage of your life, Friends provide. |
Friends
Provident |
| brand |
It's time
you went to London. |
London &
Manchester |
| brand |
Lean on
the Liver. |
The Royal
Liver |
|
| convenience |
For insurance,
we're all you need to know. |
AA Homequote |
| convenience |
On line
to serve you. |
Churchill |
| convenience |
Life assurance
in one easy call. |
Eagle Star |
| convenience |
Insurance
brought down to earth. |
NFU Mutual |
|
| cost |
It costs
less than you think. |
AA Car Insurance |
| cost |
You're right
on target for the cheapest quote. |
Auto Direct |
| cost |
You'll like
our prices, you'll love our service. |
Budget Insurance
Services Ltd. |
| cost |
Cutting
the cost of your insurance. |
Hill House
Hammond |
| cost |
Insurance
Express will insure your car for less. |
Insurance
Express |
|
| specialised |
The home
insurance specialists. |
CGA Direct |
| specialised |
Created
just for women. |
Diamond |
| specialised |
Motor insurance
for the worldly wise. |
Guardian
Direct |
| specialised |
Dedicated
insurance for the over-fifties. |
Help the
Aged Insurance Services |
| specialised |
The motor
insurance specialists. |
Hill House
Hammond |
| specialised |
Exclusively
for people over 50. |
Saga Insurance
Services Ltd. |
| specialised |
Home insurance
strictly for grown ups. |
Saga Services
Ltd. |
| specialised |
We always
give the motorist priority. |
Swinton
Insurance |
|
| what we
do |
We're your
insurance champions. |
AA Car Insurance |
| what we
do |
We search.
You save. |
Life Search |
| what we
do |
The pension
company. |
Scottish
Life |
| what we
do |
The real
life company. |
Scottish
Provident |
| what we
do |
The independent-minded
life and pensions company. |
Skandia
Life |
| what we
do |
The impartial
advice company. |
Swinton
Insurance |
|
