What is PosCheck?

• A customised report of the brand slogans in the relevant category (e.g., banking, fast-food restaurants, shampoo, etc.)

• Organised by the brands' various positionings and messages (e.g. global, price, freshness, indulgence, etc)

• Delivered by e-mail

Who is it for?

• Advertising agencies

• Advertisers

• Marketeers

When should it be used?

• During strategic or competitive brand reviews

What is it for?

• Gives a comprehensive overview of differentiation and positioning used by major brands in the given category

• Helps identify crowded, overworked postures

• Helps show possible positioning gaps and opportunities

• Gives a clear competitive picture during strategic reviews

How soon can I get it?

• By 12:00 local time on second day following

How much does it cost?

• £350 (US $700/Euros €560) – includes free BizCheck

How do I order?

Click phone and we'll call you now, free!

• Phone: Tim Foster on +44 (0)208 763 2225, any day, any time

• Fax: Tim Foster on +44 (0)208 763 2011

• E-Mail: Tim Foster on