Our Media Desk contains all our press releases. They are listed below, with the most recent at the top. To see a specific release, click on the title.

The Advertising Slogan Hall of Fame Announces Most Relevant Slogans for ‘Taxing Times’ - March 20, 2004
The Advertising Slogan Hall of Fame Says New York and Rolo are the World’s Top ‘Love’ Slogans - February 13, 2004
Introducing The Mosties & Leasties Tagline Review For 2003 - January 7, 2004
AdSlogans Unlimited Becomes - October 23, 2003

The Advertising Slogan Hall of Fame Now Offers Free Review of Many Ads Online - July 2 2003

The Advertising Slogan Hall of Fame Announces New Members for 2003 - May 6 2003

AdSlogans forms strategic alliance with Xtreme Information - Apr 4 2003 Goes Irish! - Mar 24 2003

PRESS RELEASES - 2002 expands database to include taglines from 'Oz' and the Land of the Canuck - Nov 3 2002

So Have You Written About AdSlogans Lately? - August 5, 2002 Announces Free Online Resource for Ad Industry Students and Teachers Worldwide - Jul 24 2002 Announces Free SloganMakerš Service - July 9 2002
The Advertising Slogan Hall of Fame Honours 27 More of the Greatest Lines of All Time - April 2 2002

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CLIENT COMMENTS    >> MORE - Press Release - Nov 3 2002 expands database to include taglines
from ‘Oz’ and the Land of the Canuck

New slogan database-building projects introduced in
Australia and Canada

London - For immediate release, November 3, 2002 -, a unique global resource for advertisers and corporations, announces “The Australian Advertising Slogan Project” and “The Canadian Advertising Slogan Project.” These developments, which will take place through the end of 2002, are being undertaken by students of relevant courses in each country. In Australia, students of the Marketing Science Centre (based at the University of South Australia, Adelaide) are doing the work. In Canada, students of the Media Copywriting Course at Humber College in Toronto are involved, as part of their course.

There are two key objectives:

• To generate databases of    Australian and Canadian ad    slogans by year end 2002.

• To provide a real-world research    project for students that will:
    - Give them valuable experience       that will enhance their CVs
    - Immerse them in their current       advertising environment; and,
• Open up networking contacts    within the advertising community

“Australia and Canada’s places in the world economy are unquestioned, and yet their advertising history has not really been celebrated internationally to date,” comments AdSlogans founder and project creator Timothy R V Foster. “We’ll therefore be working to build a database of Australian and Canadian ad slogans to help accomplish this, as well as to provide a valuable resource for students and creatives alike. The data will be added to our own global database of advertising slogans, for use by advertisers worldwide.”

In Australia, the project itself will be conducted by a team of a ten hand-picked students studying within the Australian ad industry, researching the Australian ad archives, studying the Australian Trademark register, reviewing back issues of magazines, assembling reels of Aussie commercials from creatives across Australia, while reporting to Dr Rachel Kennedy, of the University of South Australia.

Kennedy comments, “It is very exciting to be able to help these bright enthusiastic students putting their skills into a project that has practical benefit, while broadening their own knowledge and network.” The students, acting as researchers and participants, will garner a greater understanding of the history of Australian advertising, as well as providing a valuable resource for future students and educators. Each student will work toward their own goal of collecting at least 20 new slogans/taglines per week.

Similarly, in Toronto’s Humber College, students are conducting the project as part of their studies in the Media Copywriting Program, under the direction of course founder Joanne Lehman.

Says Lehman, “Humber’s is the only copy-focused program in the country. It is a one-year, three-semester program that teaches the fundamentals of effective copywriting. For the most part, students have university degrees and they apply from all across Canada and from overseas. The program is an agency source for young copywriters and many have gone on to award-winning careers. Their involvement in the slogan project will be very helpful to them.”

Student media coordinator for the Australian project, Evan Le Duff, says with cooperation from ad agencies and companies the project will represent an invaluable resource for business.

“It’s an exciting project ,” he says. “Anyone tossing and turning over their next ad campaign slogan will simply be able to consult the database and check to see if it has been used or if it is too closely associated with another product. It will also be an ideal resource when considering ideas as to what might make a memorable new slogan.”

The new program is just one part of’s commitment to supporting advertising students and educators worldwide. Most recently, Foster announced the addition of a free ‘For Students and Educators’ resource section to the website.


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