London - For immediate release, November 3, 2002 - AdSlogans.com, a unique global resource for advertisers and corporations, announces “The Australian Advertising Slogan Project” and “The Canadian Advertising Slogan Project.” These developments, which will take place through the end of 2002, are being undertaken by students of relevant courses in each country. In Australia, students of the Marketing Science Centre (based at the University of South Australia, Adelaide) are doing the work. In Canada, students of the Media Copywriting Course at Humber College in Toronto are involved, as part of their course.

There are two key objectives:

• To generate databases of    Australian and Canadian ad    slogans by year end 2002.

• To provide a real-world research    project for students that will:
    - Give them valuable experience       that will enhance their CVs
    - Immerse them in their current       advertising environment; and,
• Open up networking contacts    within the advertising community

“Australia and Canada’s places in the world economy are unquestioned, and yet their advertising history has not really been celebrated internationally to date,” comments AdSlogans founder and project creator Timothy R V Foster. “We’ll therefore be working to build a database of Australian and Canadian ad slogans to help accomplish this, as well as to provide a valuable resource for students and creatives alike. The data will be added to our own global database of advertising slogans, for use by advertisers worldwide.”

In Australia, the project itself will be conducted by a team of a ten hand-picked students studying within the Australian ad industry, researching the Australian ad archives, studying the Australian Trademark register, reviewing back issues of magazines, assembling reels of Aussie commercials from creatives across Australia, while reporting to Dr Rachel Kennedy, of the University of South Australia.

Kennedy comments, “It is very exciting to be able to help these bright enthusiastic students putting their skills into a project that has practical benefit, while broadening their own knowledge and network.” The students, acting as researchers and participants, will garner a greater understanding of the history of Australian advertising, as well as providing a valuable resource for future students and educators. Each student will work toward their own goal of collecting at least 20 new slogans/taglines per week.

Similarly, in Toronto’s Humber College, students are conducting the project as part of their studies in the Media Copywriting Program, under the direction of course founder Joanne Lehman.

Student media coordinator for the Australian project, Evan Le Duff, says with cooperation from ad agencies and companies the project will represent an invaluable resource for business.

“It’s an exciting project ,” he says. “Anyone tossing and turning over their next ad campaign slogan will simply be able to consult the database and check to see if it has been used or if it is too closely associated with another product. It will also be an ideal resource when considering ideas as to what might make a memorable new slogan.”