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| AdSlogans.com - Press
Release - April 4 2003 |
Xtreme Information and AdSlogans.com
Form Strategic Alliance
Customer
service enhanced as services expanded worldwide
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| London
- For immediate release, April 4, 2003 - UK-based Xtreme
Information, the leading global advertising monitoring
service, has formed a strategic alliance with AdSlogans.com, the unique global slogan database. The
partnership is an ideal one, as AdSlogans is utilised by
advertising agencies to check on prior use of new slogan
ideas and to review competitive slogan activity, while Xtreme
helps agencies worldwide track, measure, evaluate and review
advertising campaigns. |
Each
month Xtreme views 7,000 new TV commercials and 25,000 new
print advertisements from all over the world. Its archive
contains over 469,000 TV spots and more than 3 million press
ads. These, combined with AdSlogans’ own extensive
databases and search protocols, provide an unbeatable resource
of taglines that covers the globe. Meanwhile, Xtreme offers
valuable additional detail about advertising campaigns including
spending levels, and more.
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Under the terms of the agreement, AdSlogans will have extensive
access to global slogan data from Xtreme’s vast resources.
“I have always admired Xtreme for the extreme breadth
of their coverage,” says Timothy R V Foster,
Chief SloganMaven and Founder of AdSlogans.com. “This
alliance will enable AdSlogans to expand its global coverage
of advertising taglines while improving our services to
our customers.”
In turn, Xtreme Information will also offer AdSlogans’
services to its customers. “AdSlogans has a large
number of unique reports of interest to advertisers focusing
on advertising slogans. This
alliance will enable us to serve the needs of our customers
better by offering Xtreme-branded versions of these services,”
says Xtreme Managing Director Simon Wylie. |
The
key reports developed by AdSlogans are LineCheck, which
checks proposed new lines for prior or competitive use,
TermCheck, which reviews how different ideas are expressed,
BizCheck, which lists slogans for a particular brand category
and PosCheck, which analyses and compares brand messages
and positionings (“Pos”) for a given sector.
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The world’s leading advertising monitoring service,
Xtreme Information is located at www.xtremeinformation.com.
For further information on Xtreme Information, please
contact their Customer Service Team at 44 (0) 20 7575
1886 or e-mail here.
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AdSlogans.com is a unique global slogan database,
founded by Timothy R. V. Foster in 1991. AdSlogans
is utilised by advertising agencies worldwide to check
on prior use of new tagline ideas and review competitive
activity. AdSlogans.com’s search services
are used by every one of the top twenty-five advertising
agencies in London, plus (thanks to the Internet)
many more from as far afield as the USA, UAE, Korea,
Canada, Spain, South Africa, Switzerland, Singapore,
Belgium, Brazil, France, Finland, Malaysia, Japan,
Italy, Israel, Ireland, Austria, Australia, Netherlands,
Poland, Croatia, Georgia and Germany.
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For
more information on Timothy R. V. Foster or AdSlogans’
new alliance with Xtreme, or for intelligent commentary
upon the advertising industry in general, please contact
‘Chief SloganMaven’ Timothy R V Foster
in the U.K. at 44 (0) 20 8763 2225, or
via e-mail at  . For additional publicity
or background materials, meanwhile, contact publicist Angela
Mitchell in the U.S., at (904) 982-8043
or via e-mail at Paramitch@aol.com.
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