London - For immediate release, March 24, 2003 - Coincident with the recent celebration of St. Patrick's Day, AdSlogans.com announces the expansion of its unique slogan database and branding analysis services to include an extensive collection of the brands and companies of the Emerald Isle.

AdSlogans is a unique global resource which provides advertising agencies and marketing organizations with a variety of customized reports about slogans worldwide (and their history, creation, use, and availability). The service's foundation is an ever-expanding database encompassing thousands of English-language advertising slogans (also called straplines, taglines, endlines and claims).

The AdSlogans database already includes slogans from the U.K., United States, Canada, and Australia. It now has detailed coverage on products and companies across Ireland. The data have been assembled after months of intensive research, information gathering, and database generation on Irish products, services and brands.

“The brands of Ireland are a some of the most recognized in the world, so collecting and cataloguing these slogans has been an important goal for us,” comments AdSlogans founder Timothy R. V. Foster. “Ireland’s place in the world business economy is a vital one, and the inclusion of Irish brands, slogans and taglines is a significant and important addition to our resources.”

The new databases include coverage of such instantly recognizable Irish brands as Aer Lingus, Allied Irish Bank, Beamish, Club Orange, Eircom, Green Isle Foods, Guinness, Jameson Whiskey, Kerrygold, Laser Debit Card, Murphy’s, Ryanair, Siúcra Sugar, Superquinn, Waterford Crystal and dozens more.

“What is particularly interesting,” adds Foster, “is that many familiar global brands use different advertising in Ireland than elsewhere.” For example, Dutch brand Heineken uses the line “The last word in beer” in Ireland, “It has to be Heineken” in the U.S. and “How refreshing. How Heineken!” in the U.K. Germany’s Volkswagen Golf uses “Generation Volkswagen” in Ireland, and “A car. Not a label” in the U.K.