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| AdSlogans.com - Press Release
- October 23 2003 |
AdSlogans Unlimited Becomes AdSlogans.com
Now helping customers
protect their intellectual-property interests better than
ever as services expand worldwide.
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| London
- For immediate release, October 23, 2003 - As the
world’s foremost expert on advertising slogans and
slogan analysis (“Sloganalysis®”), UK-based
AdSlogans Unlimited now launches a new
Internet hub, improved website design, new logo, and a streamlined
name to reflect its new web address: AdSlogans.com.
Called “One of the most useful sites for adpeople
on the whole web” by Admap Magazine and similar by
many others, AdSlogans is the first choice for advertising
agencies seeking to check on prior use of new slogan ideas
or to review competitive slogan activity, and serves advertising
clients for virtually all English-speaking markets worldwide.
Founder and company head Timothy R. V. Foster
therefore decided upon the new direction to emphasize the
company’s continued specialization into slogan and
branding analysis services for companies all over the globe.
“We’ve consistently received rave reviews about
our website from business users and media alike -
many of whom use our site as a training ground as well as
an information source,” says Foster, who also runs
The Advertising Slogan Hall of Fame on
the same website.. “However, while the content was
right, we realized that the design could use a little cleaning
up. So we’ve simplified the look and improved the
navigation, while reducing loading times for many pages.
Even better, with the identification of our website as AdSlogans.com,
we’ve streamlined our logo and brand. Our operating
name changes from ‘AdSlogans Unlimited’ to ‘AdSlogans.com’.
It’s brief, memorable, and easier than ever to find
online.”
“In addition,” Foster adds, “We’ve
kept the old and added the new - anyone dialling in
using our old URL (www.AdSlogans.co.uk)
will still get just what they want, while anyone using our
new URL at AdSlogans.com will also get just what they want,
all thanks to the wizardry of the web.”
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Timothy R. V. Foster’s expertise on the subject of
slogans is in high demand from such respected publications
as The New York Times, The Wall
Street Journal, Financial Times Creative
Business, Adweek and Brandweek,
among others. Recent radio interviews with Mr. Foster were
staged by BBC Radio Wales, BBC
World Service and Doug Whiteman of the Associated
Press’s national U.S. business program.
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Reminding companies
worldwide that when it comes to slogans, “It Pays to
Check,” AdSlogans.com is utilized by advertising agencies
worldwide to check on prior use of new tagline ideas and to
review competitive activity. Concentrated around a unique
and comprehensive global slogan database founded by Timothy
R. V. Foster in 1991, AdSlogans.com is partnered with Xtreme
Information, the world’s foremost advertising monitoring
service (which reviews 7000 TV commercials and 25,000 press
ads each month).
AdSlogans.com’s search services are used by every one
of the top twenty-five advertising agencies in London, plus
(thanks to the Internet) many more from as far afield as Australia,
Austria, Belgium, Brazil, Canada, Croatia, Denmark, Finland,
France, Georgia, Germany, Greece, Ireland, Israel, Italy,
Japan, Korea, Malaysia, Netherlands, Poland, Singapore, South
Africa, Spain, Switzerland, UAE and the USA.
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