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| AdSlogans.com - Press
Release - July 2 2003 |
The Advertising Slogan Hall of Fame Now Offers
Free Review of Many Ads Online
Thanks
to Alliance with Xtreme Information, Rare Video, Print, and
Radio Versions of Many of the Industry's Most Famous Ads Now
Available for Review
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| London
- For immediate release - With one stroke, The
Advertising Slogan Hall of Fame now becomes a more
complete record of the history of the advertising industry,
as 91 sample ads are added to its website (http://www.adslogans.co.uk/hof/index.html).
This important development means that The Advertising Slogan
Hall of Fame archive now offers free access and review of
some of the industry’s most important and groundbreaking
ads and slogans, including 64 TV commercials, 26 print ads
and one radio spot, many being examples of the advertising
that made the slogans famous. The commercials are absolutely
free, and are easily viewable using QuickTime software.
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The TV
spots were provided by Xtreme Information,
the leading global advertising monitoring service, with
whom AdSlogans.com (the founding
company behind the Advertising Slogan Hall of Fame) has
a strategic alliance. “I have wanted to be able to
offer sample ads in The Advertising Slogan Hall of Fame
since founding the awards three years ago, so this is a
very welcome and exciting step,” comments Timothy
R V Foster, founder and Chief SloganMaven of the Hall of
Fame. “With the ability to offer free video for over
half of the spots honoured, as well as radio and print sampling,
we’re helping preserve a key part of the history of
advertising itself.” He adds, “We are now a
long way forward to complete coverage, with just 23 more
examples to be added later this year.” |
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Thirty-one lines were recently added to the Hall of Fame,
bringing to life its own tagline: ‘The best in branding.’
There are now 114 claims reposed in this unique sanctum
of recognition. The slogans receiving new recognition in
2003 include such famous taglines as “Calgon, take
me away,” “A little dab’ll do ya”
(Brylcreem), “The quicker picker-upper” (Bounty),
“Please don’t squeeze the Charmin,” “I
love New York,” “Sometimes you feel like a nut,
sometimes you don’t” (Peter Paul Mounds/Almond
Joy), and “Tastes so good cats ask for it by name”
(Meow Mix), among many other famous lines from such brands
as Thomas Cook, Volkswagen, Microsoft, and more.
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| The Advertising Slogan Hall
of Fame and the 2003 Selection panel |
Founded in 2000
to recognize excellence, achievement, best practice, and creativity
in advertising, The Advertising Slogan Hall of Fame is the
brainchild of Timothy R V Foster, creator of AdSlogans.com,
a unique global slogan database utilised by advertising agencies
to check on prior use of new tagline ideas and to review competitive
activity. Some of the classic lines already inducted into
the Hall include “Beanz Meanz Heinz,” “Don’t
leave home without it,” “Reach out and touch someone,”
“We try harder,” “Good to the last drop,”
“Say it with flowers,” “Finger-lickin’
good,” “Put a tiger in your tank,” “Where’s
the beef,” and many more. The Advertising Slogan Hall
of Fame now recognizes 114 lines as members. To view the full
listing of all the slogans chosen for The Advertising Slogan
Hall of Fame to date, visit http://www.adslogans.co.uk/hof/index.html.
This year’s selection panel is a mixture of advertising
industry participants from all levels - from David Abbott,
former chairman and creative director at Abbott Mead Vickers.
BBDO; Jeremy Miles, chairman of Miles Calcraft Briginshaw
Duffy; Ross Barr, managing director of BMP DDB; Chris Pinnington,
CEO of EURO RSCG Wnek Gosper; Amy Smith, managing director
of London’s Wieden & Kennedy, to lowly copywriters
and other creatives within agencies throughout the world.
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