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| AdSlogans.com - Press
Release - May
6 2003 |
The Advertising Slogan Hall of Fame Announces
New Members for 2003
From
Access to Wheaties, AT&T to Visa, Allstate to Volkswagen,
31 more slogans recognized as among the all-time best in branding
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| London
- For immediate release - “Sometimes you feel
like a nut, sometimes you don’t.” The Advertising
Slogan Hall of Fame recognizes this fact - and celebrates
it by admitting the line to its membership of the all-time
greats. Known worldwide for its expertise in recognizing
“the best in branding,” The Advertising Slogan
Hall of Fame announces its selection panel’s newest
inductees, honouring 31 more of advertising’s all-time
great slogans. Membership in the Hall of Fame now stands
at 114 slogans, lines and taglines whose impact upon the
industry have been nothing less than historic.
The slogans receiving new recognition
this year are: |
- “Your flexible friend.” (Access)
- “You’re in good hands with Allstate.”
(insurance)
- “Reach out and touch someone.” (AT&T)
- “Vorsprung durch technik.” (Audi)
- “Ah, Bisto!” (gravy mix)
- “The quicker picker-upper.” (Bounty Towels)
- “Have it your way.” (Burger King)
- “A little dab'll do ya.” (Brylcreem)
- “Calgon, take me away.” (bath salts)
- “Please don't squeeze the Charmin.” (toilet
tissue)
- “It's what your right arm's for.” (Courage
Tavern Ale)
- “Free enterprise with every issue.” (The
Economist)
- “Cats like Felix like Felix.” (cat food)
- “Grace… Space… Pace...” (Jaguar)
- “We all adore a Kia-Ora.” (Kia-Ora)
- “Betcha can’t eat just one!”
(Lay’s Potato Chips)
- “Where would you like to go today?” (Microsoft)
- “Milk’s gotta lotta bottle.”
- “It’s Miller time!” (Miller Brewing)
- “I love New York.”
- “Sometimes you feel like a nut, sometimes you
don’t.” (Peter Paul Mounds/Almond Joy)
- “If it’s on, it’s in.” (Radio
Times)
- “I liked it so much I bought the company.”
(Remington Shavers)
- “Schhh...You-Know-Who.” (Schweppes)
- “WotalotIgot! “ (Smarties)
- “Raise your hand if you’re Sure.”
(deodorant)
- “Don't just book it. Thomas Cook it.” (Thomas
Cook)
- “It’s everywhere you want to be.”
(Visa)
- “Drivers wanted.” (Volkswagen)
- “The breakfast of champions.” (Wheaties)
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| Nominated - But Not
Elected |
100 slogans
were nominated to produce the 31 inductions. However, in
an interesting quirk, after the initial nomination process,
nine nominated lines received no additional votes at all
from the selection committee. They are: |
- “A breath of fresh air.” (Air Canada)
- “Someone isn't using Amplex.” (Amplex Deodorant)
- “Everywear.” (Burton Menswear)
- “This is diet?” (Diet Pepsi)
- “It happens at the Hilton.” (Hilton Hotels)
- “Help yourself.” (Kellogg's)
- “The name that covers the earth.” (Lloyd's
of London)
- “Inspires desires.” (Selfridges)
- “Two thumbs fresh.” (Typhoo Tea)
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|
This year’s selection panel is a mixture of advertising
industry participants from all levels - from David
Abbott, former chairman and creative director at Abbott
Mead Vickers-BBDO; Jeremy Miles, chairman of Miles Calcraft
Briginshaw Duffy; Ross Barr, managing director of BMP DDB;
Chris Pinnington, CEO of EURO RSCG Wnek Gosper; Amy Smith,
managing director of London’s Wieden & Kennedy,
to lowly copywriters and other creatives within agencies
throughout the world.
The Advertising Slogan Hall of Fame is the brainchild of
Timothy R V Foster, creator of AdSlogans.com,
a unique global slogan database utilised by advertising
agencies to check on prior use of new tagline ideas and
to review competitive activity. The Hall of Fame recognizes
excellence, achievement, best practice and creativity in
advertising.
“There’s still no substitute for a great slogan,”
comments Foster. “One of our new members goes back
95 years - ‘Ah, Bisto!’ - the gravy
mix. Few people know that Bisto stands for ‘browns,
seasons and thickens all in one.’ The product was
personified by the Bisto Kids, created at the end of World
War I by the famous cartoonist, Will Owen. Today Bisto is
served over 3.4 billion times a year in the UK alone.”
AT&T’s famous line ‘Reach out and touch
someone’ received the greatest number of positive
votes from the selection panel this year, bringing it into
the same class as the previous two leaders, ‘Beanz
Meanz Heinz’ and ‘Finger-lickin’ good,’
(KFC).
“Audi’s ‘Vorsprung durch technik’
(advancement through technology) is probably the most recognized
motor car slogan in the world,” adds Foster. “The
word ‘vorsprung’ is closer in meaning to the
phrase ‘to leap ahead’. It is a neat reversal
of the trend in Germany to use English-language claims in
advertising.”
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| Sight, Sound and Motion:
A History of Advertising at a Single Click |
“We already
include examples of print advertisements for several members
in the Hall of Fame,” says Foster. "We will also
very shortly be offering an extensive array of related TV
commercials in the Hall of Fame, which may be screened free
of charge. This is thanks to our new strategic relationship
with Xtreme Information, the world's foremost archive of advertising,
each month screening over 7,000 new TV commercials and 25,000
new print ads from all over the world.
Started in the year 2000, The Advertising Slogan Hall of Fame
now recognizes 114 lines as members, ranging from ‘Let
your fingers do the walking’ to ‘Heineken refreshes
the parts other beers cannot reach,’ to ‘We try
harder,’ to ‘If you’ve got it, flaunt it.’
To view the full listing of all the slogans chosen for The
Advertising Slogan Hall of Fame to date, visit
http://www.adslogans.co.uk/hof/index.html.
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