ADSLOGANS.COM MEDIA DESK

ABOUT MEDIA DESK

Our Media Desk contains all our press releases. They are listed below, with the most recent at the top. To see a specific release, click on the title.

PRESS RELEASES - 2004
The Advertising Slogan Hall of Fame Announces Most Relevant Slogans for ‘Taxing Times’ - March 20, 2004
The Advertising Slogan Hall of Fame Says New York and Rolo are the World’s Top ‘Love’ Slogans - February 13, 2004
Introducing The Mosties & Leasties Tagline Review For 2003 - January 7, 2004
PRESS RELEASES - 2003
AdSlogans Unlimited Becomes AdSlogans.com - October 23, 2003

The Advertising Slogan Hall of Fame Now Offers Free Review of Many Ads Online - July 2 2003

The Advertising Slogan Hall of Fame Announces New Members for 2003 - May 6 2003

AdSlogans forms strategic alliance with Xtreme Information - Apr 4 2003

AdSlogans.com Goes Irish! - Mar 24 2003

PRESS RELEASES - 2002

AdSlogans.com expands database to include taglines from 'Oz' and the Land of the Canuck - Nov 3 2002

So Have You Written About AdSlogans Lately? - August 5, 2002
AdSlogans.com Announces Free Online Resource for Ad Industry Students and Teachers Worldwide - Jul 24 2002
AdSlogans.com Announces Free SloganMaker® Service - July 9 2002
The Advertising Slogan Hall of Fame Honours 27 More of the Greatest Lines of All Time - April 2 2002

PDF version of this article suitable for printing
(requires AdobeAcrobat)

SHOULD WE CALL YOU NOW?
CLIENT COMMENTS    >> MORE
 

AdSlogans.com - Press Release - April 2 2002


The Advertising Slogan Hall of Fame Honours
27 More of the Greatest Lines of All Time

Panel of distinguished international advertising experts
selects more of the best in branding

London - For immediate release - April 2, 2002 - Once again, it’s time that a few more of the great ad lines earn some recognition. Hence The Advertising Slogan Hall of Fame announces today that it has admitted 27 further classic slogans to its list of all-time greats, bringing the total membership up to 83.

In order of popularity, the top ten lines (selected from 100 nominees) are:

  • Finger lickin’ good. (KFC)
  • When it absolutely, positively has to be there overnight. (Federal Express)
  • No FT, no comment. (Financial Times)
  • Because I'm worth it. (L’Oréal)
  • Let your fingers do the walking. (Yellow Pages)
  • The ultimate driving machine. (BMW)
  • When you got it, flaunt it. (Braniff Airlines)
  • You'll wonder where the yellow went when you brush your teeth with Pepsodent.
  • All the news that's fit to print. (The New York Times)
  • The antidote for civilization. (Club Med)
Since its founding in 2000, The Advertising Slogan Hall of Fame has made regular inductions to recognise the value of a great slogan and its impact upon popular culture. A good example of this impact is that triple-Soul Train Award-winning singer Alicia Keys admitted she wrote her latest hit song A Woman’s Worth as a result of seeing a L’Oréal commercial. She told BBC Radio 1, “I was actually really relaxed, and I was watching TV. One commercial came on and it said ‘because I'm worth it.’ I was like ‘Oh my gosh, I'm worth it, I'm worth it.’ And the thought of being worth it just really made an impact on me.” As shown above, Because I’m worth it came in fourth in the latest round of inductions to The Advertising Slogan Hall of Fame.

The Hall of Fame draws upon the talents of top industry experts from the UK and US to make up its nominating committees. This year’s judges include: David Abbott (former chairman and creative director, AMV•BBDO, London); Earl Carter (former copywriter, NW Ayer, New York); Winston Fletcher (former chairman, Delaney Fletcher Bozell, London); Richard Foster (copywriter, AMV•BBDO, London); Amy Smith (managing director, Wieden + Kennedy, London); Larry Snoddon (former vice chairman, Young & Rubicam, New York); Luke Sullivan (chief creative officer, WestWayne Advertising, Atlanta) and John Webster (executive creative director, BMP DDB, London).

Designed to recognise excellence, best practice and creativity in advertising, The Advertising Slogan Hall of Fame is the brainchild of Timothy R V Foster, creator of AdSlogans.com, a unique global slogan database utilised by advertising agencies to check on prior use of new strapline ideas and review competitive activity.

“I keep hearing that the advertising slogan is a dying entity,” says Foster, who calls himself the world’s ‘Chief SloganMaven.’ “Certainly, we’re seeing a lot of ads where the website address runs next to the logo in the regulation strapline spot, with nary a claim to be seen. W-W-What is going on? Few website address imprints alone are able to send the message as effectively as a nifty slogan. The slogan remains the quintessence of the advertising proposition, and is the factor by which many major advertising campaigns are won or lost. That’s why we created The Advertising Slogan Hall of Fame. It provides some permanent acknowledgement of the great lines of all time. Our own slogan is ‘It pays to check,’ and we have just adopted a new line for the Hall of Fame - ‘The best in branding,’ which says it all.”

AdSlogans.com’s search services are used by every one of the top twenty advertising agencies in London, plus (thanks to the Internet) many more from as far afield as the USA, UAE, Korea, Canada, Spain, South Africa, Switzerland, Singapore, Belgium, Brazil, France, Finland, Japan, Italy, Israel, Ireland, Austria, Australia, Netherlands, Poland, Georgia and Germany. Foster adds that the three most overworked lines in the ADSlogans database are, “The natural choice” (apishly applied by over 60 advertisers), “It’s about time,” (45 users) and “Simply the best,” adopted by over 30 advertisers who clearly crave creative credibility. (Not.)
The top ten lines in the first wave of inductions to The Advertising Slogan Hall of Fame in the year 2000 were:
  • Beanz meanz Heinz. (Heinz)
  • We try harder. (Avis)
  • Go to work on an egg. (Egg Marketing Board)
  • Guinness is good for you. (Guinness)
  • Don't be vague. Ask for Haig. (Haig Scotch Whisky)
  • Happiness is a cigar called Hamlet. (Hamlet Cigars)
  • Heineken refreshes the parts other beers can't reach. (Heineken)
  • Just do it. (Nike)
  • It is. Are you? (The Independent)
  • Think small. (Volkswagen)
Meanwhile, the full listing of all 83 of the slogans chosen for The Advertising Slogan Hall of Fame to date may be found on www.adslogans.com/hof/index.html.


###

 


E-Mail: Phone: +44 (0)208 668 8888
Basic Talk Ltd trading as AdSlogans © 2006-2007