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The definitive
site for the account planning discipline.
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Promotes and
protects the rights, responsibilities and role of advertising
in the UK.
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The Advertising
Educational Foundation serves as the industry's clearinghouse,
repository and distribution force for educational information
and materials to improve the perception and understanding
of the social, historical, cultural and economic role of
advertising. Targeting liberal arts students and their professors
as well as students, educators and anyone interested in
advertising, the Foundation's main priorities are:
o To support advertising education in
any academic context through on-campus visits and the World
Wide Web.
o To help attract the highest level of
talent to the industry.
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US professional
organization in the field of advertising, marketing and
media research.
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Ensures that
the rules in the British Codes of Advertising and Sales
Promotion are followed by everyone who prepares and publishes
advertisements for the UK.
Worth a visit to look at the code and to
review complaints about advertisements and see how they
were dealt with.
See
US Federal Trade Commission:
Frequently Asked Questions About Advertising,(below)
for the US code.
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Irish advertising portal.
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The unifying
voice for advertising in the USA.
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US national trade
organization representing the advertising agency business.
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 American
Marketing Association (USA) |
World's largest
and most comprehensive professional society of marketers,
with more than 45,000 worldwide members in 92 countries.
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Association of National Advertisers (USA) |
Marketing
and advertising trade association, serving the interests
of advertisers in the USA.
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British Design and Art Direction (UK) |
Professional
association and educational charity working on behalf of
the design and advertising communities.
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Broadcast Advertising Clearance Centre (UK)
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A self-regulatory
body set up and funded by the broadcasters themselves to
ensure compliance with UK advertising standards. Worth a
visit to review complaints about commercials and how they
were dealt with.
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BuildingBrands
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BuildingBrands.com is focused
on brands, branding, marketing and
communications. It includes original articles, interactive
learning games
and also offers a free 'Shared Learning' newsletter.
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